#RosaceaNoFilter: Online Influencers Take the Lead in Raising Rosacea Awareness in Galderma's Empowering Rosacea Awareness Month Social Media Campaign


2019/4/15 17:47

#RosaceaNoFilter: Online Influencers Take the Lead in Raising Rosacea Awareness in Galderma's Empowering Rosacea Awareness Month Social Media Campaign


LAUSANNE, Switzerland, April 15, 2019 /PRNewswire=KYODO JBN/ --

As part of its ongoing commitment to raising awareness of rosacea and the

hidden burden of the disease, Galderma is collaborating with top social media

influencers this Rosacea Awareness Month, to encourage people with rosacea to

speak up and share experiences of the beyond the visible impact of living with

this distressing skin disease

Building on the success of its Rosacea: Beyond the visible disease awareness campaign,

Galderma is uniting with top rosacea influencers to launch an empowering social media

awareness movement during Rosacea Awareness Month (April): #RosaceaNoFilter.

Led by popular online influencers with the aim of continuing conversation about

the true burden of rosacea, #RosaceaNoFilter is encouraging those with rosacea

to share their personal experiences of living with the skin disease in the form

of 'selfie' posts on social media, and to feel empowered to speak up about the

beyond the visible impact.

Online influencer and campaign ambassador Lex Gillies (@TalontedLex) says:

"For many people, myself included, rosacea is more than just a visible skin disease

– it is a constant daily struggle. The very visible nature of rosacea means

that we often feel self-conscious and are aware of the judgements of others,

which can feel very isolating. This is why we need to bring people together,

and Rosacea Awareness Month is the perfect opportunity to connect the rosacea

community and use our unified voice to raise awareness, break the stigma, and

educate people about the hidden realities of this disease."

The true extent of the psychosocial burden of rosacea – a skin disease

affecting an estimated 415 million people worldwide1 – was explored in an

expert-authored report titled Rosacea: Beyond the visible, published in 2018.

Approximately 82% of people surveyed felt their rosacea is not fully controlled,

and over half of those in active employment (55%) said that it impacted their work

productivity. About 86% admitted to substantially changing their behavior to avoid

triggered flare ups, as a result experiencing a strain on their everyday lives.2

"We should be proud to share our no filter experiences of living with rosacea,"

says Lex, "By posting our #RosaceaNoFilter selfies, we can inspire others to be

open and speak out about the true challenges we face with rosacea, as well as

sharing useful hints and tips to support each other."

As part of its continued commitment to understanding rosacea and its impact

beyond visible symptoms, Galderma further explored rosacea burden in recent

'online community' research involving over 130 people with rosacea and their

spouses, spanning 4 countries. Insights from the research suggested that many

people with rosacea may not be reconsulting with a healthcare professional

after losing faith due to previous negative experiences with prescribed medications

or even their dermatologist. As a result, many resort to adopting a short-term approach

to treatment, choosing to self-treat with over-the-counter skincare products when

flare-ups occur, rather than seeking advice from medical professionals.

Rosacea experts are encouraging people to talk about the true personal burden

with their healthcare professional. "During your next rosacea consultation, do

not be afraid to bring up the burden you may be facing," says Dr Melinda

Gooderham, Medical Director, SKIN Centre for Dermatology and Assistant

Professor, Queen's University, Ontario, Canada, "Let us know about the

emotional impact this skin disease is having in your daily life, not just the

visible features. We are here to listen to your concerns, support and come up

with the best treatment plan to address these concerns. Rosacea goes beyond

what is visible on the skin."

"Galderma is committed to gathering insights that enable us to tailor our

approach to better support the needs of those patients with rosacea and help

improve clinical outcomes in this often under-prioritized disease area," says

Kamel Chaouche MD PhD, Head of Global Medical Affairs Rx SIG, Galderma Nestlé

Skin Health, "Rosacea Awareness Month is the perfect opportunity to build on

the momentum of our Rosacea: Beyond the visible campaign and encourage even

more people with rosacea to find their voice and share their experiences."


Gether L, Overgaard LK, Egeberg A, Thyssen JP. Incidence and Prevalence of

Rosacea: A Systematic Review and Meta-Analysis. Br J Dermatol 2018 Feb 25.


Rosacea: Beyond the visible online report. Available at:

http://hosted.bmj.com/rosaceabeyondthevisible. Last accessed: April 2019.

About Rosacea

Rosacea is a common inflammatory skin disease that presents variable clinical

characteristics, of which the most common are flushing, permanent erythema, and

inflammatory lesions. It mainly affects the central areas of the face, such as

the cheeks and nose. The disease can affect both adult men and women, usually

after the age of 30. Additionally, symptoms such as stinging, burning and

increased sensitivity of the skin are common. The eyes are often affected, and

might present as red, dry or itchy.

Although the cause of the disease is still under debate, various trigger

factors are known, including spicy foods, alcohol, emotional stress,

sun/UV-exposure, hot baths and beverages. Demodex, generally harmless mites,

can also be found in the skin in an elevated quantity in people with rosacea.

Rosacea may worsen over time if left untreated. People that suspect they suffer

from rosacea should visit their dermatologist or healthcare provider for diagnosis and

discuss what treatment is right for them. Because rosacea is a highly visible disease,

it is known to cause embarrassment and anxiety in some patients, which in turn may cause

frustration and have a negative impact on their social life.

About Rosacea: Beyond the visible

Rosacea: Beyond the visible is a global disease awareness campaign, launched in

June 2018 by Galderma. The campaign was initially launched to raise awareness

of the results of a global market research study involving >700 people with

rosacea and >550 physicians, investigating the true burden of rosacea. An

expert-authored Rosacea: Beyond the visible report of the findings was

released. The campaign has a dedicated Twitter @Beyond_visible and YouTube

channel, as well as a Rosacea: Beyond the visible Instagram channel

(@Rosacea_beyondthevisible) as of April 2019, through which information is

shared and those with rosacea and HCPs are encouraged to participate in

conversations about the reality of living with this skin disease.

About Galderma

Galderma, Nestlé Skin Health's medical solutions business, was created in 1981

and is now present in over 100 countries with an extensive product portfolio to

treat a range of dermatological conditions. The company partners with health

care practitioners around the world to meet the skin health needs of people

throughout their lifetime. Galderma is a leader in research and development of

scientifically-defined and medically-proven solutions for the skin. For more

information, please visit www.galderma.com.

Galderma media relations contact

Sébastien Cros

Global Communications



Logo - http://mma.prnewswire.com/media/554005/Galderma_Logo.jpg

SOURCE: Galderma