Diesel Fragances and Neymar Jr. to Unveil a Co-created Fragrance

PR78437

PARIS, April 25, 2019 /PRNewswire=KYODO JBN/--

- Diesel Fragrances X Neymar Jr.

Diesel Fragrances has teamed up with Brazilian football star Neymar Jr.

Together, they have created a new, game-changing fragrance.

The collaboration reflects Diesel Fragrances' vision of modern masculinity and

bravery. It's also a testimony to Neymar Jr.'s incredible journey, from his

childhood days playing football in the poor neighborhood of Jardim Gloria, at

Praia Grande, to his rise to global fame. If there's one person who knows what

it takes to make it, it's Neymar Jr.

Logo: https://mma.prnewswire.com/media/713737/Diesel_Parfums_Logo.jpg    

Photo: https://mma.prnewswire.com/media/876134/Diesel_Fragrances_Neymar_Jr.jpg

With around 250 million followers on social media, Neymar Jr. is ranked in the

top ten of the world's most famous celebrities. His relentless optimism, his

cool determination, and his loyalty to family and friends make him a true role

model for the young generation.

He is the first celebrity from the world of sports to front a Diesel Fragrance.

A veritable co-pilot, his role largely exceeds that of a traditional

spokesperson. Neymar Jr. was involved with all aspects of the fragrance, from

its initial creation to the story of the soon to be unveiled campaign, and

including the bottle, the juice, the recent announcement on Instagram.

"I took part in the most important decisions," said Neymar Jr. "It had to be a

daring fragrance, and it also had to be related to what I like. I wanted a

fragrance telling my own story and what bravery means to me."

The release coincides with Neymar Jr.'s first decade as a professional athlete,

and it also marks the 10th anniversary of Only The Brave, Diesel's signature

fragrance for men. According to Neymar Jr., "You have to have bravery in life

if you want to achieve great things, no matter what professional area you are

in."

The full campaign, starring Neymar Jr. in a playful mood, will debut on 19 May.

Follow the story on @dieselfragrances.

Source: Diesel Fragrances