日系DELFINO社スマートカプセルトイ自動販売機が中国に進出し、成都に初上陸

AsiaNet 78553

4月26日に、DELFINO社のスマートカプセルトイ自販機が中国の成都に上陸し、同時に成都10ヶ所の大型商業施設に設置。

Photo - https://photos.prnasia.com/prnh/20190430/2451148-1

DELFINO社の主要投資先の株式会社大倉の清瀧静男会長から、今年は成都以外の都市にもスマートカプセルトイ自販機を設置して、さらに中国全国に進出予定。中国における自社ブランドの影響力を広げて行きたいとの狙いです。

DELFINO社の「中国展望」

ガチャポンというカプセルトイ文化が日本で長年進化している中、これから非常にポテンシャルのある中国のガチャポンマーケットについて、市場調査を基づいて、業界大手会社のディズニー社やバンダイ社と手を組んで、2019年から中国市場で本格的に事業開始予定。

また、DELFINO社のスマートカプセルトイ自販機の特徴として、11.6インチのタッチパネルを搭載し、動画コンテンツの配信やアリペイとウィチャットペイで決済可能を実現している。

019年末までに、全国1140ヶ所（11400台）の設置予定。

Photo - https://photos.prnasia.com/prnh/20190430/2451148-1

（日本語リリース：クライアント提供）

Delfino Intelligent Capsule Machine officially landed in China, First station: Chengdu

PR78553

CHENGDU, China, May 2, 2019 /PRNewswire=KYODO JBN/ --

Japan's Disney global procurement strategy partner Delfino recently made new

movements. On April 26, Delfino Intelligent Capsule Machine officially landed

in Chengdu, China. On that day, it was stationed at 10 shopping malls in Chengdu.

Shops include Maoyue Chunxi, Renhe Xincheng and 4 CGV cinemas and 4 Pacific Cinemas.

Photo - https://photos.prnasia.com/prnh/20190430/2451148-1

Delfino Intelligent Capsule Machine officially landed in China, First station: Chengdu

This year, besides Chengdu, the Delfino Intelligent Capsule Machine project

will also land in Changsha, Wuhan, Chongqing and Xi'an, then throughout China,

according to Shizuo Kiyotaki, the chairman of Japan Okura consortium. He hopes

to "further promote the influence of existing brands in China by expanding the

range of goods sold in China".

Delfino is Japan's largest comprehensive entertainment company of BANDAI, and

will be BANDAI's well-known IP introduced in China.

Delfino's Chinese "Ambitions"

Compared with the prosperity of egg-twisting culture in Japan,China's Capsule

machine industry is still in the educational period. Now, the cost of twisting

eggs in China is 20 to 40 yuan. Besides, the domestic twisted egg operators IP

Legitimate license content is less with irregular updates of less than 8 styles

per month, which easily causes consumers aesthetic fatigue.

Delfino found business opportunities after marketing research and preparation.

2019 will be a full break through for the Delfino Capsule machine. For IP content,

in addition to acting for BANDAI, Delfino will also cooperate with Disney, Takara Tomy,

Buka Comics and other well-known IPs at home and abroad, greatly enriching the copyright

personas of twisted eggs.

These Delfino machines will be quickly laid out through Delfino's original fast

consumer channels in China, including offline KA, high-end retail supermarket,

cinemas and over 2,000 marketing scenarios. By the end of 2019, Delfino will

place 1,140 points in China and increase capsule machines to 11,400 sets.

Shizuo Kiyotaki said, in the early stage, Delfino will directly introduce the

existing mature IP twisted egg products in Japan; in the later stage, it will

be produced and supplied to the domestic and Japanese markets in Jiangsu, China.

Industry insiders believe, Delfino intelligent Capsule machine project will do

well in the Chinese market.

SOURCE  Delfino