広西チワン族自治区賀州市政府が大湾岸圏にレクリエーションと観光のデスティネーションを構築

AsiaNet 79418（1178）

【賀州（中国）2019年6月27日新華社＝共同通信JBN】中国共産党賀州市委員会宣伝部によると、広西チワン族自治区賀州市人民政府とShunfeng Tourism Groupは6月4日、Guposhan Industrial Zone（姑婆山産業区）のShunfeng Hot Spring Recreation and Tourism Development Projectの調印式を賀州のDongrong Villaで開催した。

賀州は広東省、広西チワン族自治区、湖南省が接する地に位置し、Guangdong-Hong Kong-Macao Greater Bay Area（広東・香港・マカオ大湾岸圏）に隣接している。広西チワン族自治区と広東・香港・マカオ大湾岸圏がHong Kong-Macau-Guangzhou-Hezhou-Guilin Tourism Golden Passage（香港・マカオ・広州・賀州・桂林観光ゴールデンルート）上で統合するための最初のデモンストレーション地区である。賀州は森林被覆率が72.9%で、100歳以上の高齢者約500人が居住している。International Population Ageing and Longevity Guide Committeeと国際地理学連合（International Geographical Union）の保健・環境委員会（Health and Environment Committee）から「World Longevity City（世界の長寿都市）」のタイトルを授与された。「Eco Hezhou, Longevity Resort（環境に優しい賀州、長寿リゾート）」の評判を得た賀州は、大湾岸圏のヘルスケア、観光、レクリエーションのニーズに応え、レクリエーション、観光、健康産業の開発を加速し、大湾岸圏の観光デスティネーション構築に取り組むことを目指している。

現地には貴広高速鉄道と広州・賀州高速道路が通じている。広東・連山・賀州高速道路の建設は既に進行中で、これは大湾岸地域に接続し、同地域の2時間の経済圏に組み入れられる。これは投資を促進し、Shunfeng Hot Spring Recreational Tourism Development Project、「Mengli Huangyao」Cultural Tourism Innovation Town、Huangyao Longmen Street、Nanxiang Xixi Forest Hot Spring Resort、Zhuangmei Nanxiang Recreational Garden、Huangyao Dongtanling Medical and Health Integration Demonstration Park（黄姚・東潭嶺医養統合デモンストレーションパーク）のような文化、観光、ヘルスケアのプロジェクトの構築を開始する。今後広西チワン族自治区文化観光部と協力し、Huangyao Ancient Town Cultural Tourism Industry Demonstration Zoneを建設し、Huangyao Ancient Town（黄姚古鎮）とGupo Mountain Scenic Spot（姑婆山観光景区）での国家5A級観光景区の設置を促進することを目指し、Gupo Mountain Scenic Spot、Huangyao Ancient Town、Hezhou Hot Spring（賀州温泉）を賀州の観光ブランドかつダイヤモンド・ツアー・ルートにすることに注力した。

昨年4月と今年5月、Hezhou Culture and Tourism Bureau（賀州文化観光部）とChina Travel Service（香港）は香港とマカオにHezhou Tourism Marketing Centersを共同で設立し、賀州の観光プロモーション広告を開始し、賀州観光ルートを計画した。同時に、Guangzhou Tourism Association（広州観光協会）、Shenzhen Tourism Association（深セン観光協会）、Guangdong Self-Driving Tourism Associationとも協力する。また賀州市は昨年3月、賀州市内のFull-Area Tourism Demonstration Zone Construction（全域観光デモンストレーション区建設）に対する支援策と助成金を公表した。賀州が広東、香港、マカオの観光市場を一層強化し拡大するため、広東、香港、マカオの旅行代理店は大型の観光チームを組織した。

賀州は、広東、香港、マカオからの旅行者の間でますます知名度が向上しつつある。2017 Guangdong International Tourism Industry Expo（2017年広東国際旅行産業博覧会）では、Huangyao Ancient TownとGupo Mountain Scenic Spotは広東の人々のお気に入りのデスティネーションとして評価された。統計によれば、賀州は2018年に3215万8000人の国内旅行者（うち700万人は大湾岸圏の旅行者になった）を受け入れ、観光消費額は384億9000万元となり、それぞれ前年比47.85%増、46.44%増だった。今年第1四半期には賀州は、大湾岸圏からの旅行者706万人を含む1055万100人の国内旅行者を受け入れ、観光消費額は116億8900万元となり、それぞれ前年同期比30.06%、31.24%増加した。

ソース：The Publicity Department of Hezhou Municipal CPC Committee

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Huangyao Ancient Town（黄姚古鎮）

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Nanxiang Hot Spring Resort

Hezhou, Guangxi: Building a Recreation and Tourism Destination in Guangdong - Hong Kong - Macau Greater Bay Area

PR79418

HEZHOU, China, June 27, 2019 /Xinhua=KYODO JBN/--

On June 4, the People's Government of Hezhou City of Guangxi and Shunfeng

Tourism Group held the signing ceremony of Shunfeng Hot Spring Recreation and

Tourism Development Project in Guposhan Industrial Zone in Dongrong Villa, Hezhou,

according to the Publicity Department of Hezhou Municipal CPC Committee.

Hezhou is located in the junction of Guangdong, Guangxi and Hunan provinces,

adjacent to the Guangdong-Hong Kong-Macao Greater Bay Area. It is the first

demonstration area for the integration of Guangxi and Guangdong-Hong Kong-Macau

Greater Bay Area on the Hong Kong-Macau-Guangzhou-Hezhou-Guilin Tourism Golden

Passage. Hezhou has a forest coverage rate of 72.9% and nearly 500 centenarians

live here. It has been awarded the title of "World Longevity City" by the

International Population Ageing and Longevity Guide Committee and the Health

and Environment Committee of International Geographical Union. With the

reputation of “Eco Hezhou, Longevity Resort”, Hezhou aims to meet the needs of

health care, tourism and recreation in the Greater Bay Area, accelerate the

development of recreation, tourism and health industry, and strive to build a

Greater Bay Area tourism destination.

There are Guiyang-Guangzhou high-speed railway and Guangzhou-Hezhou expressway.

The construction of Guangdong-Lianshan-Hezhou expressway is already under way,

which is connected with the Greater Bay Area and integrated into the two-hour

economic circle of the Greater Bay Area. It will promote investment, and start

the construction of cultural, tourism and health care projects such as Shunfeng

Hot Spring Recreational Tourism Development Project, "Mengli Huangyao" Cultural

Tourism Innovation Town, Huangyao Longmen Street, Nanxiang Xixi Forest Hot

Spring Resort, Zhuangmei Nanxiang Recreational Garden, and Huangyao Dongtanling

Medical and Health Integration Demonstration Park. It will work with Guangxi

Culture and Tourism Department to construct Huangyao Ancient Town Cultural

Tourism Industry Demonstration Zone, promote the establishment of the National

5A Scenic Spot in Huangyao Ancient Town and Gupo Mountain Scenic Spot, and

focused on making Gupo Mountain Scenic Spot, Huangyao Ancient Town and Hezhou

Hot Spring into a tourism brand and diamond tour route in Hezhou.

In April last year and May this year, Hezhou Culture and Tourism Bureau and

China Travel Service (Hong Kong) jointly established the Hezhou Tourism

Marketing Centers in Hong Kong and Macao, launched the Hezhou tourism promotion

advertising and planned the Hezhou tourism route. At the same time, it cooperates

with Guangzhou Tourism Association, Shenzhen Tourism Association and Guangdong

Self-Driving Tourism Association. Hezhou City also promulgated the Supporting Policies

and Grants for the Full-Area Tourism Demonstration Zone Construction in Hezhou City

in March last year. The travel agents from Guangdong, Hong Kong and Macao organized

big tourism teams to Hezhou to further consolidate and broaden the tourist market in

Guangdong, Hong Kong and Macau.

Hezhou is becoming more and more known among tourists from Guangdong, Hong Kong

and Macao. Huangyao Ancient Town and Gupo Mountain Scenic Spot were rated as

the favorite destinations of Guangdong people at the 2017 Guangdong

International Tourism Industry Expo. According to statistics, in 2018, Hezhou

received 32.158 million domestic tourists (about 7 of them became tourists in

Greater Bay Area ), and realized a tourism consumption of 38.49 billion yuan,

up 47.85% and 46.44% respectively year on year. In the first quarter of this

year, Hezhou received 10.5501 million domestic tourists, including 7.06 million

from Greater Bay Area, and realized a tourism consumption of 11.689 billion

yuan, up 30.06% and 31.24% respectively year on year.

Source: The Publicity Department of Hezhou Municipal CPC Committee

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