FOX Bet Becomes an Official Partner of the Philadelphia 76ers

PR81864

PHILADELPHIA, Nov. 26, 2019 /PRNewswire=KYODO JBN/ --

- Mobile Sportsbook Is First Online Sports Betting Brand to Strike a Deal With

an NBA Franchise

- Fans in PA and NJ Can Receive $20 Towards First Bet

FOX Bet today announced that it has joined forces with one of the most

innovative and forward-thinking franchises in the NBA, the Philadelphia 76ers,

the first deal of its kind with an NBA franchise.

FOX Bet, the sports betting brand between FOX Sports and The Stars Group, is

already an Authorized Gaming Operator of the NBA. The new agreement will build

awareness of its brand and app via the 76ers traditional, digital and social

media assets, custom home game promotions, exposure on courtside and LED

signage, and more. Under the agreement, FOX Bet will also present near-live

game replays on 76ers Twitter, and will become the Presenting Partner of the

76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team's 'hype

video' played on the scoreboard leading into the fourth quarter of its home

games.

"To have the opportunity to tie the FOX Bet brand to one of the most iconic

sports franchises in NBA history is absolutely thrilling," said Robin Chhabra,

Chief Executive Officer, FOX Bet. "This agreement connects us with an extremely

passionate local fanbase in a unique way. We are proud to be associated with

the 76ers franchise as they kick off what I'm sure will be a successful 2019-20

season."

Capitalizing on a successful brand launch in September, this multiplatform deal

allows FOX Bet to develop a deeper connection to 76ers fans in the Philadelphia

area, furthering its mission to bring its customers closer to the sports and

teams they love.

"FOX Bet has masterfully honed its unique brand positioning in the US; an

experienced, longstanding European sportsbook, a savvy media company, and now

an affiliation with the 76ers that further endears its brand and product to the

Philadelphia, Pennsylvania and New Jersey market and sports community," said

Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer.

"Recognizing the passionate 76ers fan base, FOX Bet and our team look forward

to amplifying a multi-tiered activation approach by creating dynamic, digital

content and continuing to drive engagement with our brand, team and league."

In celebration of the agreement, FOX Bet customers in Pennsylvania and New

Jersey will see special offers and promotions in the early part of this NBA

season. In particular, fans in Pennsylvania and New Jersey who download and

register for the FOX Bet sportsbook app will receive $20 toward their first

wager. Fans may download the FOX Bet sportsbook app by CLICKING HERE - [

https://www.foxbet.com/?gclid=CjwKCAiA8K7uBRBBEiwACOm4d4xeEja_AzG9O_OJoMlzGLtOtD8CNTHIfAM2N5YVXtrNH7_56CN6vxoC5j8QAvD_BwE].

Media may CLICK HERE - [

https://www.dropbox.com/sh/gkitks8di9mr5cf/AABWIhcIplQQ6IcA7jVFzJJ4a?dl=0] to

download still images of FOX Bet in-game brand exposure on signage at 76ers

home games, and examples of FOX Bet-branded posts made on 76ers social media

platforms.

About FOX Bet

FOX Bet is an online and mobile sportsbook developed through a first-of-its

kind national media and sports wagering partnership in the United States

between The Stars Group Inc. (Nasdaq: TSG)(TSX: TSGI) and FOX Sports, a unit of

Fox Corporation (Nasdaq: FOXA, FOX). The FOX Bet online and mobile sportsbook

brings sports fans closer to the games they love by integrating regulated

real-money sports wagering with interactive and content rich programming,

including expert commentary and insights from some of the nation's most

celebrated sports commentators and analysts.

About the Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the National

Basketball Association, having won three World Championships, earning nine

trips to The Finals and making 49 playoff appearances over 70 seasons. The

Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment

property.

About The Stars Group

The Stars Group is a provider of technology-based product offerings in the

global gaming and interactive entertainment industries. Its brands have

millions of registered customers globally and collectively are leaders in

online and mobile betting, poker, casino and other gaming-related offerings.

The Stars Group owns or licenses gaming and related consumer businesses and

brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet,

BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, and Sky Poker, as well as

live poker tour and event brands, including the PokerStars Players No Limit

Hold'em Championship, European Poker Tour, PokerStars Caribbean Adventure,

Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and

PokerStars MEGASTACK. The Stars Group is one of the world's most licensed

online gaming operators with its subsidiaries collectively holding licenses or

approvals in 22 jurisdictions throughout the world, including in Europe,

Australia, and the Americas. The Stars Group's vision is to become the world's

favorite iGaming destination and its mission is to provide its customers with

winning moments.

Cautionary Note Regarding Forward Looking Statements and Other Information

This news release may contain forward-looking statements and information within

the meaning of applicable securities laws. Forward-looking statements can, but

may not always, be identified by the use of words such as "anticipate", "plan",

"continue", "estimate", "expect", "may", "will", "intend", "could", "might",

"would", "should", "believe", and similar references to future periods or the

negatives of these words and expressions. These statements are based on

management's current expectations and are subject to a number of risks,

uncertainties, and assumptions. Examples of these statements include, but are

not limited to, statements regarding the partnership referenced in this news

release. There can be no assurance that actual results will not differ

materially from those expressed or implied in forward-looking statements. Undue

reliance should not be placed on forward-looking statements. Please refer to

The Stars Group's most recent annual information form and annual and interim

financial statements and management's discussion and analysis for more

information about the factors, assumptions and risks that may apply to The

Stars Group's forward-looking statements. Each forward-looking statement speaks

only as of the date hereof, and The Stars Group undertakes no obligation to

correct or update any forward-looking statement, whether as a result of new

information, future events or otherwise, except as required by applicable law.

Photo: https://mma.prnewswire.com/media/1035149/Fox_Bet_Philadelphia_76ers.jpg

Contact:

Eddie Motl, FOX Bet

Eddie@fox.bet

Lara Toscani, HB Sports & Entertainment

Laratoscani@hbse.com

Source: FOX Bet