Great Wall Motor debuts at India's Auto Expo, advancing its globalization strategy
Great Wall Motor debuts at India's Auto Expo, advancing its globalization strategy
PR82772
NEW DELHI, Feb. 5, 2020 /PRNewswire=KYODO JBN/ --
On February 5, the 15th Auto Expo opened in Delhi, India. Centered around a theme of
how Great Wall Motor (601633.SS/02333.HK), a world-renowned SUV and pickup
manufacturer, is leading the world through intelligence, the carmaker debuted
its Haval and Great Wall EV brands at the event, showcasing the company's strong
product lineup and leading technologies to Indian consumers. Great Wall's presence
at the expo signals the automaker's formal entry into the Indian market.
Photo - https://photos.prnasia.com/prnh/20200205/2709210-1
Haval, a China-based global leader in the SUV segment, not only staged the
world debut of its Concept H and the Indian debut of its Vision 2025, but also
exhibited four high-end intelligent SUVs - F7, F7x, F5 and H9 – all of which
have established a solid reputation in world markets. Great Wall EV, operating
as an independent electric vehicle brand under Great Wall Motor, highlighted
two of its flagship products, EV R1 and EV iQ.
According to its strategy for the Indian market, Great Wall Motor plans to
establish a presence covering R&D, production, supply and sales in the country.
Great Wall Motor plans to upgrade its R&D center in Bangalore with a focus on
creating intelligent and safe vehicles for Indian consumers while continuing to
increase investment in local research and development. In terms of production,
the company will accelerate its acquisition of GM India's Talegaon plant, in a
move to build its 10th full-process vehicle plant worldwide and further
localize production. In addition, Great Wall Holdings Group will invest in auto
battery production in India by building a complete supply chain system. The
Haval brand will launch a full range of SUVs in the country, while Great Wall
EV will roll out a variety of models for travel and private use. In addition to
selling products in India, Great Wall Motor will also export vehicles made at
its India-based plants to other countries.
The overall expansion in the Indian market will not only help Great Wall Motor
to further advance its global strategy, but also enhance its competitiveness in
the global automobile industry of the future.
source: Great Wall Motor
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Caption: Great Wall Motor debuts at India's Auto Expo
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