Cision Announces Podcast Monitoring in Its Next Generation Communications Cloud
Cision Announces Podcast Monitoring in Its Next Generation Communications Cloud
PR83146
CHICAGO, March 3, 2020 /PRNewswire=KYODO JBN/ --
- As of February 1st, Cision's comprehensive monitoring solution includes over
25,000 podcasts through a partnership with TVEyes
Cision announced an expansion of its partnership with TVEyes as of February 1, 2020,
making it possible for Cision clients to monitor podcast mentions of their brands,
competitors, products, and people. Communications professionals can now track earned
media mentions in key podcasts and tie this coverage back to business results with fast,
detailed earned media analysis. Podcast monitoring powered by TVEyes is available as
part of Cision's Broadcast Monitoring in the Next Generation Cision Communications Cloud,
which launched in the U.S. and Canada last year.
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"Cision is constantly evolving to bring our clients best-in-class features, and
partnering with TVEyes is an exciting way to expand how PR and communications
professionals track the entire scope of their media coverage," said Brendon
O'Donovan, Cision's Head of Global Product Marketing.
"Podcasts are one of the fastest-growing media platforms today, with 25% of
the American population listening to them weekly. The addition of podcasts on
February 1 to Cision's global monitoring of online, social and traditional
media, will allow communicators to track their brand with more depth."
Through the partnership with TVEyes, Cision customers can now pinpoint brand
mentions across 25,000+ top ranking podcasts, including shows from the leading
podcast publishers such as NPR, iHeartRadio and ESPN. These podcasts have been
added to Cision's industry-leading content network of 7 million+ sources for
global online news, blogs, social, print and broadcast.
"We continue to invest significantly in our core broadcast service, and in new
product offerings such as our podcast monitoring service. Cision customers will
now be able to search and discover new podcast episodes available daily across
almost 20 categories and over 15 languages," added David Ives, CEO of TVEyes.
"Podcasts are shifting the media landscape, exploding in popularity and giving
rise to new sources of information for consumers. We are excited to make this
innovative new service available to Cision's customers."
Podcast monitoring has been available for clients in the United States and
Canada since early February, and will soon be available globally.
To learn more, please visit www.cision.com.
About Cision
Cision Ltd. is a leading global provider of earned media software and services
to public relations and marketing communications professionals. Cision's software
allows users to identify key influencers, craft and distribute strategic content,
and measure meaningful impact. Cision has over 4,800 employees with offices
in 22 countries throughout the Americas, EMEA, and APAC. For more information
about its award-winning products and services, including the Cision Communications Cloud(R),
visit www.cision.com and follow Cision on Twitter @Cision.
About TVEyes
TVEyes Inc., headquartered in Fairfield, Conn., provides a subscription-based
service for online, near real-time search of television and radio broadcasts,
and podcasts, as well as infrastructure for search engines, business intelligence
and media intelligence platforms. Its Media Monitoring Suite(TM) is in use by
corporations, professional sports teams, political campaigns, elected officials and
the military to provide up-to-the-second intelligence on broadcast in multiple
languages for US and international markets. More information on TVEyes can be
found at tveyes.com.
Media Contacts
Cision
Rebecca Dersh
cisionpr@cision.com
TVEyes
Susan Aitkin
saitkin@tveyes.com
SOURCE: Cision Ltd.
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