NEOM Named as Principal Partner of Mercedes-Benz EQ Formula E Team
PR83167
NEOM, Saudi Arabia and LONDON, March 4, 2020 /PRNewswire=KYODO JBN/ --
- Mercedes-Benz EQ Formula E Team signs long-term partnership with NEOM
- Engineering and software development opportunities for Saudi nationals are a
core part of the agreement
- Enduring partnership to focus on sport, sustainability and mobility of the
future, and on fostering young talent
NEOM Company (NEOM) and Mercedes-Benz Formula E Limited signed a long-term
partnership agreement making NEOM a team partner of the Mercedes EQ Formula E
team. The partnership begins a multi-season relationship with the Mercedes-Benz
EQ Formula E Team with NEOM as a new Principal Partner. It offers opportunities
for knowledge transfer and for further education and training in the Kingdom of
Saudi Arabia. The development of young racing drivers is also a key element.
The partnership will provide secondment and development opportunities for
selected Saudi nationals, who work closely with the racing team and further
qualify as engineers and software developers.
NEOM will also be the principal and founding partner to the Mercedes-Benz EQ FE
Driver Development Programme, which will start in early 2021, for talented
junior drivers. The aim is to discover and bring on young talent who could make
the step up to Formula E within the next few years.
Commenting on the partnership, Nadhmi Al-Nasr, CEO of NEOM, said: "We are
delighted to partner with Mercedes-Benz EQ Formula E team. We are always open
to develop partnerships in which innovation is seen as the key to creating a
sustainable future. We encourage everyone to think of NEOM as a living
laboratory where they can experiment and develop new technologies in
collaboration with us and others. We are excited to be working with
Mercedes-Benz EQ Formula E Team."
Toto Wolff , Head of Mercedes-Benz Motorsport, added: "We consider our
involvement in motorsport as critical in pioneering innovation, and we look
forward to developing this collaboration with our new partner, NEOM. With our
involvement in Formula E, we have committed ourselves to raising the profile of
future mobility and to driving forward the development of sustainable
innovations - both in terms of technology and also the mentoring of talented
young people who will make a significant contribution in this regard."
Jan Paterson, Managing Director of Sport at NEOM, said: "We have been highly
impressed with the team culture and values during our discussions. This is a
significant partnership that provides for extensive collaboration between the
Mercedes-Benz EQ Formula E Team and NEOM within the global sporting landscape.
In the short-term, we are excited to support the team in the coming seasons and
look forward to when we can host our first race in NEOM."
Team Principal Mercedes-Benz EQ Formula E team, Ian James, said: "Formula E is
more than just an exciting form of motorsport. Within the very short time span
of five years, the all-electric racing series has established itself as a
pioneer for technological innovation, sustainability and electric mobility; all
of which are central topics for our future. We look forward to exploring these
new opportunities with NEOM over the coming years."
For further information visit NEOM.com.
Photo -
https://mma.prnewswire.com/media/1099325/Mercedes_Benz_EQ_Formula_E_Team.jpg
Source: NEOM
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