Sinopec Ranks First in Brand Value in China's Energy and Chemical Industry
PR83991
BEIJING, May 11, 2020 /PRNewswire=KYODO JBN/ --
- Sinopec is valued at RMB 299.1 billion, making it the second-most valuable
brand in China
China Petroleum & Chemical Corporation (HKG: 0386, "Sinopec"), China's leading
energy and chemical company, was named the number one brand in China's energy
and chemical industry in terms of brand value at China Brand Day 2020, held on
May 10.
Photo- https://photos.prnasia.com/prnh/20200511/2800060-1-a
(Sinopec is valued at RMB 299.1 billion, making first in Brand Value in China’s
Energy and Chemical Industry.)
Photo- https://photos.prnasia.com/prnh/20200511/2800060-1-b
(Sinopec Gas Station in Singapore.)
Logo- https://photos.prnasia.com/prnh/20190814/2551581-1LOGO
In the valuation of Chinese brands released as part of the day's activities,
Sinopec's brand value reached RMB 299.1 billion, an increase of RMB 17.3
billion year-on-year, making it the top brand in China's energy and chemical
industry and the second most valuable brand in the country.
The value of Sinopec's sub-brands has also surged. Easy Joy's brand value
reached RMB 16.1 billion, up by RMB 4.6 billion, while Great Wall Lubricant's
brand value reached RMB 7.7 billion, up by RMB 600 million. Meanwhile, Epec.com
is now valued at RMB 9.8 billion and Sinopec "Donghai" Asphalt at RMB 1.2
billion.
Under the guidance of the State Administration for Market Regulation, China
Brand Day is jointly organized by the China Council for the Promotion of
International Trade, China Council for Brand Development, China Appraisal
Society, and other organizations dedicated to propelling China's transformation
from manufacturing-led to innovation-driven, from unparalleled speed to
unsurpassed quality, and from product fabrication to brand creation. The
seventh China Brand Day, this year saw 830 brands apply for consideration,
after which they were subject to a rigorous set of criteria. In the end, the
brand value of 564 brands were announced on China Brand Day, totaling RMB
7.3563 trillion in value.
For the last 37 years, Sinopec has been committed to forging cleaner energy and
chemical products through respondible, practical action. Now, it is focused on
developing its brand and defining its contribution to society. In March of this
year, Sinopec issued its "Guiding Opinions on Strengthening the Construction of
the Sinopec Brand", which clarified, for the first time, its brand concept of
focusing on the sustainable development of the energy and chemical industry
through innovation and responsibility, to create better lives and become a
world-leading, best-in-class brand.
To enhance employee brand awareness and further build up its brand, Sinopec
also joined hands with the China Association for Quality to launch the "Brand
Excellence and Effectiveness: 10 Outstanding Brand Marketing Cases" initiative
to encourage communication and sharing between the company's different
sub-brands and divisions, in the aim of cultivating a robust and dynamic
company culture.
With its brand valuation as recognition of its achievements, Sinopec will
continue to enhance its brand and focus on creating positive impact in society.
About Sinopec
Sinopec Corp. is one of the largest integrated energy and chemical companies in
China. Its principal operations include the exploration and production,
pipeline transportation and sale of petroleum and natural gas; the sale,
storage and transportation of petroleum products, petrochemical products, coal
chemical products, synthetic fibre, fertiliser and other chemical products; the
import and export, including an import and export agency business, of
petroleum, natural gas, petroleum products, petrochemical and chemical
products, and other commodities and technologies; and research, development and
application of technologies and information.
Sinopec sets 'fueling beautiful life' as its corporate mission, puts 'people,
responsibility, integrity, precision, innovation and win-win' as its corporate
core values, pursues strategies of value-orientation, innovation-driven
development, integrated resource allocation, open cooperation, and green and
low-carbon growth, and strives to achieve its corporate vision of building a
world leading energy and chemical company.
SOURCE: Sinopec
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=363332
Caption: Sinopec is valued at RMB 299.1 billion, making first in Brand Value in China's
Energy and Chemical Industry.
Link: http://asianetnews.net/view-attachment?attach-id=363333
Caption: Sinopec Gas Station in Singapore.
Link: http://asianetnews.net/view-attachment?attach-id=363334
Caption: LOGO
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