The Globe and Mail's Sophi Wins Best Digital News Start-Up Award
AsiaNet 84106
TORONTO, May 21, 2020 /PRNewswire=KYODO JBN/ --
The Globe and Mail's automation and predictive paywall engine, Sophi.io (
https://c212.net/c/link/?t=0&l=en&o=2809668-1&h=725530205&u=https%3A%2F%2Fsophi.io%2F&a=Sophi.io
), won WAN-IFRA's North American Digital Media Award in the category of Best
Digital News Start-Up.
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"Very impressed with Sophi," the judges wrote in explaining their decision.
"The most important and attractive piece from the creation of this AI is that
editorial input was key to it. In many newsrooms, the business models undermine
the value of their key product, but from this presentation it's evident that it
was not the case for The Globe and Mail."
The awards honour news publishers from Canada and the U.S. that have created
unique and original digital media projects. Sophi also took second place in the
awards' Best Paid Content Strategy category, in recognition of Sophi for
Paywalls, its complex natural-language processing and user behaviour-based
predictive paywalling technology.
The artificial intelligence system is also a finalist in the International News
Media Association's Global Media Awards, rewarding innovation and excellence in
growing audience, brand, and revenue, in the Best New Technology or Digital
Product category. Additionally, Sophi is a finalist in the Digiday Media
Awards, recognizing companies working to modernize digital media, in two
categories: Best Digital Product Innovation and Best Revenue Diversification
Strategy.
Sophi was developed by The Globe and Mail to help the newsroom make important
strategic and tactical decisions. It is a suite of tools that includes Sophi
Automation and Sophi for Paywalls as well as Sophi Analytics, a newsroom
decision-support system.
Sophi Automation (
) autonomously places 99% of the content on all of The Globe and Mail's digital
pages, including its homepage and section pages. This lets the newsroom focus
on producing the finest journalism possible and has been so successful that it
is now being used for print laydown as well.
Sophi for Paywalls (
) analyses both user and content propensity and determines which content should
automatically be put behind a hard-paywall, where the subscription revenue
opportunity is many times greater than the advertising revenue forgone. It has
uncovered millions of dollars in untapped revenue for The Globe and Mail.
Phillip Crawley, Publisher and CEO of The Globe and Mail, said: "It's an honour
for Sophi to be named the best digital media start-up. We are always looking to
innovate, and Sophi has brought us tremendously valuable insights over the
years, as well as freed up our journalists to do what only they can do. We are
pleased to share this powerful engine with other publishers and help transform
the industry with this tool."
As a North American award winner, Sophi is now a contender for the WAN-IFRA
World Digital Media Awards (
), where the winners from North America, Latin America, Asia, Europe, Africa,
India, and the Middle East compete.
About The Globe and Mail and Sophi.io
The Globe and Mail is Canada's foremost news media company, leading the
national conversation and effecting policy change through brave, independent
journalism since 1844. The Globe and Mail's award-winning coverage of
busi¬ness, politics and national affairs reaches 6 million readers every week
in print and online. The Globe believes the future of journalism lies in its
ability to bring readers the stories they both want and need to know. That's
why the company invested in innovative data science and hired data scientists
from leaders in the tech industry to develop Sophi.io – an artificial
intelligence system with predictive capabilities – and used it to automate
content curation and promotion.
SOURCE The Globe and Mail Inc.
Jamie Rubenovitch, Head of Marketing, Sophi, The Globe and Mail, +1
416-585-3355, jrubenovitch@globeandmail.com
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