autoRetouch Launches to Revolutionize Image Editing for Fashion Products




STUTTGART, Germany, July 2020, 2020 /PRNewswire=KYODO JBN/ --


autoRetouch - the first end-to-end, automated image processing platform -

launched its Open Beta phase. Powered by AI, the company currently offers a

Software as a Service (SaaS) platform for automated bulk-processing of Fashion

product images.


Users create an account on the autoRetouch website and are able to try the

service for free with up to 10 images. To process additional images they buy

credits on a pay-as-you-go basis. The price to process one image is EUR0.10.

The service is designed around the concept of workflows. Workflows are created

by 'chaining up' AI components in a drag and drop interface. Each component

represents an automated version of a common image-editing task. The product

currently offers components for the automation of repetitive, yet highly

impactful image-editing work, such as background removal and skin retouch.

Users retain full creative control over the output and can process hundreds of

images simultaneously. The average editing time on a typical fashion product

image drops from minutes to seconds.


Changing the industry paradigm


"The production process of product images in fashion -- from photoshoot to

post-production, to bringing the images to online catalogs -- is a highly

inefficient and expensive process today," said autoRetouch Co-Founder and CEO,

Alex Ciorapciu. "However, if you leverage the latest computer vision technology

and combine it with today's scalable cloud infrastructure, you can change the

industry paradigm from manual work to automation; and with that not only save

costs but deliver more speed and higher output consistency," he added.


Accelerating the move to e-commerce


The launch of autoRetouch is unexpectedly timely. As the global economy

assesses the impact and slowly recovers from the COVID-19 pandemic, one thing

is already clear: The move from Offline- to E-commerce has accelerated further.

"With autoRetouch, we want to do our part to help retailers and everyone in the

E-commerce image editing supply chain scale their operations in the new reality

we live in and take some of the most unrewarding and repetitive parts of the

image production process off their shoulders," said Alex Ciorapciu. "That's why

the EUR0.10 price per image is an important part of autoRetouch's value

proposition," he added and further elaborates, "we want to make it easy and

highly rewarding financially to trust in our automated image processing service."




autoRetouch was born within the Data Science department at Breuninger, a highly

innovative luxury fashion retailer from Stuttgart, Germany. During the

evaluation of the project's impressive results, it became clear that automated

product image processing is a universal value proposition. To tap into this

vast opportunity autoRetouch is now a standalone company offering a global

service. Breuninger is committed to supporting autoRetouch on its journey and

as such has provided an initial investment into the newly formed start-up.

autoRetouch currently employs 14 people and is headquartered in Stuttgart, Germany.


Photo -    

Logo - 


Contact: Julian Eckerle

         Co-Founder & CRO



SOURCE:  autoRetouch