Royal Caribbean Group reinvents cruise industry's safety drill
PR84891
MIAMI, July 24, 2020 /PRNewswire=KYODO JBN/ --
- New patented approach helps guests sail away smoothly
- Technology licensed to other cruise lines to help eliminate crowding
Royal Caribbean Group is replacing one of the least-loved but most important
parts of a cruise vacation – the safety drill – with Muster 2.0(TM), an entirely
new approach to delivering safety information to guests. The innovative program,
the first of its kind, reimagines a process originally designed for large groups of
people into a faster, more personal approach that encourages higher levels of safety.
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With Muster 2.0, the key elements of the safety drill – including reviewing
what to expect and where to go in case of an emergency, and instructions on how
to properly use a life jacket – will be accessible to guests on an individual
basis instead of a group approach that has been followed historically. New
technology, eMuster(TM), will be used to help provide the information to guests
via their mobile devices and interactive stateroom TVs. Travelers will be able
to review the information at their own time prior to setting sail, eliminating
the need for the traditional large group assemblies. The new approach also
enables everyone on board to maintain better spacing as guests move about the
ship, and it allows guests to enjoy more of their vacation with no interruption.
After reviewing safety information individually, guests will complete the drill
by visiting their assigned assembly station, where a crew member will verify
that all steps have been completed and answer questions. Each of the steps will
need to be completed prior to the ship's departure, as required by
international maritime law.
"The health and safety of our guests and crew are our number one priority, and
the development of this new muster process is an elegant solution to an
outdated, unpopular process," said Richard Fain, chairman and CEO, Royal
Caribbean Group. "The fact that this will also save guests time and allow the
ship to operate without pause means that we can increase health, safety and
guest satisfaction simultaneously."
"Muster 2.0 represents a natural extension of our mission to improve our
guests' vacation experiences by removing points of friction," said Jay
Schneider, Royal Caribbean Group's senior vice president of digital. "In this
instance, what's most convenient for our guests is also the safest option in
light of needing to reimagine social spaces in the wake of COVID-19."
This marks the first dramatic change to the safety drill process in a decade,
since Royal Caribbean's Oasis of the Seas moved the life jackets from guest
staterooms to the muster stations, which improved the evacuation process and
has been widely followed throughout the industry. More than a year in the
making, Muster 2.0 is also an initiative that will be part of the comprehensive
set of protocols and procedures Royal Caribbean Group is developing along with
the Healthy Sail Panel that was recently assembled in collaboration with
Norwegian Cruise Line Holdings Ltd.
"This new process represents the kind of innovation that the Healthy Sail Panel
is focusing on as part of its mission to enhance the health and safety of
cruising," said former Utah Gov. Mike Leavitt, co-chair of the Healthy Sail
Panel. "It shows that we can accomplish a lot if we try to think outside the
box on safety."
"I'd like to extend my congratulations to Royal Caribbean Group on this
innovative milestone. It's exactly what our industry needs during these
unprecedented times and we appreciate the generous offer to participate in this
innovation," said Frank Del Rio, President and CEO, Norwegian Cruise Line
Holdings Ltd. "In this industry, we all work cooperatively to enhance health
and safety, and this is an example of that."
The distributed muster for ocean-going vessels concept is patented in the
United States and is patent-pending in major markets around the world,
including the various cruise industry flag states. The company has also worked
with international regulators, the U.S. Coast Guard and other maritime and
government authorities to ensure it meets all safety requirements.
In addition to introducing the new process on the ships of its own cruise lines
– Royal Caribbean International, Celebrity Cruises and Azamara – Royal
Caribbean Group is offering to license the patented technology to interested
cruise operators and will waive patent license fees during the time the world
and industry battle the global pandemic. Patent licenses have already been
granted to the company's joint venture, TUI Cruises GmbH, as well as Norwegian
Cruise Line Holdings Ltd., the parent company of Norwegian Cruise Line, Oceania
Cruises and Regent Seven Seas Cruises.
Muster 2.0 was first tested on Royal Caribbean's Symphony of the Seas in
January 2020. Guests who took part in the mock process indicated a strong
preference for the new approach and also reported better comprehension and
retention of the safety information.
About Royal Caribbean Group
Royal Caribbean Group (https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=3734066773&u=http%3A%2F%2Fwww.rclcorporate.com%2F&a=Royal+Caribbean+Group )
(NYSE: RCL) is a cruise vacation company comprising four global brands: Royal
Caribbean International (https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=927730561&u=http%3A%2F%2Fwww.royalcaribbean.com%2F&a=Royal+Caribbean+International ), Celebrity Cruises (https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=1261444583&u=http%3A%2F%2Fwww.celebritycruises.com%2F&a=Celebrity+Cruises ),
and Silversea (https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=2113637027&u=http%3A%2F%2Fwww.silversea.com%2F&a=Silversea ).
Royal Caribbean Group is also a 50% owner of a joint venture that operates
TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with
an additional 16 on order as of July 10, 2020. Learn more at
www.rclcorporate.com or www.rclinvestor.com.
Source - Royal Caribbean Group
CONTACT: Rob Zeiger, Royal Caribbean Group, corporatecommunications@rccl.com
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