Young People Want Jobs in Innovation-first Industries; Banking and Strategic Consulting Lose Some Luster
AsiaNet 85866
STOCKHOLM, Oct. 1, 2020 /PRNewswire=KYODO JBN / --
Universum's World's Most Attractive Employers rankings show students entering
the workforce are doubling down on financial security and innovation; "high
future earnings" is the number one priority when weighing a potential employer
(and a bigger priority than in 2019), followed closely by "innovation" for
engineering and IT students (chosen by 46%). For all students surveyed, Google,
Apple and Microsoft were the top three employer brands. In 2020, among the
companies gaining the most points in the rankings: Amazon, Volkswagen, J.P.
Morgan, Daimler AG, Philips and LVMH.
"This year we witnessed interesting shifts in industry preferences among
students across the globe," explains Richard Mosley, chief strategist at
Universum. "Careers in professional services, banking and strategic consulting
all dropped in prestige, while careers in IT, automotive and even manufacturing
rose significantly. What we are witnessing is a strong desire among students to
work for industries which are more associated with tech innovation which are
shaping the future."
Universum, the global leader in employer branding, surveyed over 235,273
students in business, engineering and IT from the 12 largest economies between
September 2019 to April 2020. The far-reaching survey asks students which
employer characteristics are most influential as they consider future
employment, and which employer brands they most admire.
Among other noteworthy findings from the research
- The tech and automotive industries rose significantly as destination
industries for students.
- Employer branding leaders must rethink work culture in the work-from-home
era.
- Students say they prioritize high compensation, but this priority may weaken
as the economic downturn moves into 2021.
- Amazon has made huge strides over the last three years, rising 22 points
among business students and 12 points among engineering and IT students.
World's Most Attractive Employers 2020
Business Ranking Top 10
1. Google
2. Apple
3. Microsoft
4. Amazon
5. Deloitte
6. Goldman Sachs
7. EY (Ernst & Young)
8. PwC (PricewaterhouseCoopers)
9. J.P. Morgan
10. L'Oreal Group
Engineering Ranking Top 10
1. Google
2. Microsoft
3. Apple
4. BMW Group
5. Amazon
6. Intel
7. IBM
8. Siemens
9. Samsung
10. GE - General Electric
Universum is an insight-driven research, consulting and activation firm
specialized in employer branding. For more info & full rankings please visit:
https://universumglobal.com/wmae2020/
Photo:
https://mma.prnewswire.com/media/1283774/Worlds_Most_Attractive_Employers_2020.jpg
CONTACT: Jonas Barck, Global CMO: jonas.barck@universumglobal.com,
+46-706933388
SOURCE: Universum
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