Liby and Dow introduce China's first fully recyclable laundry packaging
PR86169
SHANGHAI, Oct. 19, 2020 /PRNewswire=KYODO JBN/ --
Partnership strengthens both companies' commitment to achieving a circular
economy in China
Dow (NYSE: DOW) today announced that the INNATE(TM) TF Polyethylene Resins for
Tenter Frame Biaxial Orientation (TF-BOPE) has been chosen by Liby, a leading
laundry brand in China, for its packaging used to contain laundry pods. The first
batch of the fully recyclable packaging is now available on its e-commerce
flagship stores, Tmall.com. This collaboration further advances
Dow's new sustainability target[https://corporate.dow.com/en-us/science-and-sustainability/commits-to-reduce-emissions-and-waste.html ] to have 100 percent of its packaging
applications to be reusable or recyclable by 2035.
Logo - https://photos.prnasia.com/prnh/20201016/2950753-1
Dow, Liby and Kaida
The joint effort between Dow, Liby and Fujian Kaida enabled Liby to produce its
fully recyclable laundry packaging for the laundry pods. Dow's INNATE(TM)
TF-BOPE was selected due to its all-polyethylene (PE) structure that allows the
end-product to be recycled in existing recycle streams, strong material
properties offering high toughness in order to reduce leakage during e-commerce
transportation, as well as excellent optics for stand-up shelf appeal and touch
and feel. Leading packaging manufacturer, Fujian Kaida, will be designing and
producing the packaging for these Liby's laundry pods.
"We are delighted to partner with Liby to pioneer fully recyclable laundry
packaging in China. The country's recent acceleration in achieving a green and
sustainable environment has changed the way it tackles plastic waste, and this
collaboration is a significant step in improving the recyclability and
sustainability quotient in the packaging of laundry products for millions of
households," said Bambang Candra, Asia Pacific commercial vice president of Dow
Packaging and Specialty Plastics. "Through our advanced research and
development capabilities, we strive to help brand owners like Liby take action
and deliver on their sustainability commitments to close the loop for a
circular economy, a greener planet and a better future."
Zhang Liping, General manager of Liby Research and Development Center said, "As
a leading laundry brand in China, Liby won consumers' trust with high quality
cleaning products and our belief in natural ingredients. Most of the laundry
packaging in the market these days are non-recyclable, and as a brand, we feel
responsible for reducing and eliminating plastic waste in our products. We are
proud to embark on this journey with Dow through the fully recyclable
INNATE(TM) TF-BOPE, minimizing the environmental impact of our packaging. This
is especially timely with the government's push towards a circular economy with
Guangdong National Development and Reform Commission recent announcement of the
new rules on limitations and ban on using plastic products."
"We are thrilled to be supporting the introduction of China's first fully
recyclable laundry packaging alongside Dow and Liby. Dow's INNATE(TM) TF-BOPE
and film from Decro provided us with a unique design solution to create these
fully recyclable packaging for Liby. At Kaida, environmental protection and
manufacturing ecological products are a priority, and this opportunity
illustrates the importance of collaboration and collective action in
transforming how packaging is managed at its end of life," commented Guo Tao,
General manager, Fujian Kaida.
Earlier in July this year, Dow announced[https://corporate.dow.com/en-us/news/press-releases/dow-introduces-innate-tf-polyethylene-resins.html ] its innovative and revolutionary
brand extension, TF Polyethylene Resins for Tenter Frame Biaxial Orientation
(TF-BOPE) films, to its family of INNATE(TM) Precision Packaging Resins.
INNATE(TM) TF-BOPE aims to address the global industry's need for a high-performing,
convenient and recyclable packaging material. Additionally, INNATE(TM) TF has
been recognized as a 'design for recyclability' solution, enabling more plastic
packaging to be recycled by allowing brands to design for recyclability right from the start.
As part of its 2025 Sustainability Goals, Dow is committed to collaborating
with key stakeholders across the value chain to promote innovative and
sustainable packaging solutions, driving the healthy and dynamic development of
the plastics industry. INNATE(TM) TF-BOPE resins provide converters, brand
owners and retailers with an innovative packaging solution that can achieve
desired properties while being completely recyclable. This is possible because
of the resins' unique molecular architecture that demonstrates outstanding
physical properties as compared to traditional polyethylene products.
Additional information about INNATE(TM) TF Polyethylene Resins for Tenter Frame
Biaxial Orientation and current success stories are available at
About Dow Packaging and Specialty Plastics
Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW),
combines core strengths of R&D, worldwide reach, broad product lines and
industry expertise to deliver high performing technologies for end use markets
in food packaging, personal hygiene, infrastructure, consumer goods and
transportation. P&SP is one of the world's largest producers of polyethylene
resins, functional polymers, and adhesives, and enabled by Pack Studios, is a
leading innovator and collaborator across the value chain on sustainable
application development and circular economy life-cycle design for plastics.
www.dowpackaging.com
About Dow
Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused
innovation and leading business positions to achieve profitable growth. The
Company's ambition is to become the most innovative, customer centric,
inclusive and sustainable materials science company. Dow's portfolio of
plastics, industrial intermediates, coatings and silicones businesses delivers
a broad range of differentiated science-based products and solutions for its
customers in high-growth market segments, such as packaging, infrastructure and
consumer care. Dow operates 109 manufacturing sites in 31 countries and employs
approximately 36,500 people. Dow delivered sales of approximately $43 billion
in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries.
For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
About Liby
Liby is a leading brand of household detergents in China. Since its
establishment in 1994, its products have been well received by consumers. As a
leader in the field of home care, Liby gathers world-class technology, owns
"China Light Industry Green Detergents" key laboratory and industry academician
expert workstation in the industry, and has obtained 98 invention patents,
which is 2-5 higher than domestic counterparts sum. Liby is also one of the
makers of China's washing and care industry standards, and has led or
participated in the formulation.
For more information, please visit their website here[http://brand.liby.com.cn/ ].
About Fujian Kaida
KAIDA GROUP is a company that specializes in flexible packaging, raw material
film, injection molding and medical device packaging. Through more than ten
years development, Kaida Group has become an impactful flexible packaging
corporation in China. There are 11 gravure printing lines, 2 flexo printing
lines, 13 dry-lamination and solvent-free lamination lines, 1 extrusion
lamination production line with double die head, more than 100 of bag-making
lines, 11 PE film-blowing lines, over 20 injection molding lines and 2
cover-making lines as well as a GMP clean workshop at 100,000 level which can
provide customers top-quality packaging of health and environmental protection
in the field of food, pharmaceutical, daily chemicals and electronics etc. The
company is approved by global standard of accreditation BRC, BV, ISO9001. Our
products have won many national technology prizes and good reputation in the
industry. The company also established offices in East and South in China and overseas.
SOURCE: Dow
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