JBS will use blockchain technology to enhance conservation of the Amazon
PR86180
SÃO PAULO, Oct. 20, 2020 /PRNewswire=KYODO JBN/ --
-- The blockchain platform will guarantee the security and confidentiality of
the cattle producers' data;
-- The investment fund created by the company will promote the socioeconomic
development and conservation of the Biome
With the aim of increasingly sustainable production, JBS is announcing the
Together For the Amazon program, a set of initiatives that seeks to enhance
conservation and development of the Amazon Biome, engaging the industry and
proposing actions that go beyond its value chain. The program encompasses
climate change, which was allocated priority within the JBS global
sustainability targets presented in 2019.
The fundamental pillars of the Together for the Amazon program are: (i)
development of the value chain; (ii) forest conservation and restoration; (iii)
support for the communities; and (iv) scientific and technological development.
The first pillar consists of the JBS Green Platform, a ground-breaking
initiative that will cross-check information of the Company's direct suppliers
with livestock transportation data from preceding links in the supply chain. By
using blockchain technology, the company will guarantee the confidentiality and
security of the personal, commercial and sanitary information of the producers,
as well as transparency in the analyses of the suppliers.
The Company will also launch engagement campaigns so that, by the end of 2025,
its suppliers' suppliers are also on the JBS Green Platform. In addition, JBS
will provide legal, environmental and animal husbandry advisory to assist
producers with improvements in stewardship and the environmental regularization
of their properties, while also expanding its educational actions in
sustainability to its supply chain.
For over a decade, JBS has been monitoring 100% of its cattle supplying farms
using strict sustainability criteria, including zero tolerance of
deforestation, encroachment on protected areas like indigenous lands or
environmental conservation units, hard labor, or the use of areas embargoed by
Ibama. This daily analysis covers more than 50,000 properties in the Amazon
region, an area greater than the size of Germany.
"We are publicly reiterating our commitment to the sustainability of the
Amazon. We hope to scale up, not only in combatting deforestation, but also in
fostering the bio-economy, sustainable agriculture and social development",
says Gilberto Tomazoni, Global CEO of JBS.
JBS Fund for the Amazon
The other three pillars will be achieved through the JBS Fund For The Amazon,
created to finance initiatives for expanding forest conservation, promoting
sustainable development of the local communities, as well as scientific and
technological development, with a contribution of R$ 250 million over the first
five years. With the participation of other stakeholders, the target is to
reach R$ 1 billion by 2030.
The Fund will be headed up by Joanita Maestri Karoleski, former CEO of Seara,
with the support of a Board of Directors, a Fiscal Council, a Consultative
Council and a Technical Committee. The latter two will assist in choosing the
projects that will receive contributions, audited by KPMG. The entire process
will be reported, and the results published on the program site.
CONSULTATIVE COUNCIL
-- Alessandro Carlucci
Chairman of the Board of Business for Social Responsibility (BSR)
-- André Guimarães
Executive Director of the Amazon Environmental Research Institute (IPAM)
-- Caio Magri
Chief Executive Officer of Ethos Institute
-- Carlos Nobre
Scientists and researcher at the Institute of Advanced Studies of the
University of São Paulo (IEA USP)
-- Fábio Feldmann
Lawyer and environmentalist
-- Marcello Brito
President of the Brazilian Agribusiness Association (Abag)
-- Marina Grossi
Chair of the Brazilian Business Council for Sustainable Development (BCSD Brazil)
-- Noël Prioux
CEO of Carrefour Brasil
-- Raul Padilla
President, Global Operations at Bunge
-- Ronaldo Iabrudi
Joint Deputy Chairman of the Board of GPA
-- Teresa Vendramini
President of the Brazilian Rural Society (SRB)
TECHNICAL COMMITTEE
-- Antonio Fernando Pinheiro Pedro
Environmental Lawyer
-- Arnaldo Carneiro Filho
Senior Researcher at SINAPSIS Consulting Company
-- Cira Moura
Executive secretary of the Legal Amazon Consortium
-- Daniel Nepstad
President and Executive Director of the Earth Innovation Institute
-- Durval Dourado Neto
Member of the consultative council at the Forum of the Future Institute.
Full Professor and Director of ESALQ/USP
-- Jorge Alex Athias
Lawyer and pro-bono professor of Environmental Law at the Federal
University of Pará (UFPA)
-- Jorge Madeira Nogueira
Full Professor of the Department of Economics at the University of
Brasília (UnB)
-- Lucas Vitor de Carvalho Sousa
Assistant Professor of the Department of Economics and Analysis at the
Federal University of Amazonas (UFAM)
-- Marcio Sztutman
Director for Latin America of the Partnerships for Forests initiative of
Palladium: Make it Possible
-- Maria Daniele de Jesus Teixeira
Economist at the Federal University of Mato Grosso (UFMT) and professor
on the Specialization Course in Sustainability
-- Virgilio Viana
General Superintendent of the Sustainable Amazon Foundation(FAS)
SOURCE: JBS
CONTACT: JBS - Corporate Communication Office, +55 11 3144-7997 | 4996 | 5364,
imprensa@jbs.com.br
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