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NUREMBERG, Germany, Oct. 27, 2020/PRNewswire=KYODO JBN/--

The toy industry has been waiting with bated breath for the release of new

dates for the next Spielwarenmesse. The summer edition is now scheduled to open

its doors at the Exhibition Centre in Nuremberg from 20 to 24 July 2021. In the

face of the persisting Covid-19 pandemic, organiser Spielwarenmesse eG was

forced to postpone the event for the first time in its history from January

until the summer. The announcement comes as preparations for the

Spielwarenmesse 2021 Summer Edition get under way.

"My team and I are delighted to be organising a live event again, something the

market is clearly longing for," states Ernst Kick, CEO of Spielwarenmesse eG,

revealing: "In light of the new dates, the concept will differ from the winter

event and will be tailored to the needs of both exhibitors and visitors." Now

running from Tuesday to Saturday, the new choice of days reflects the wish of

many retailers and buyers to include an extra weekday. In terms of content, the

industry is supporting the organiser's plan to present a relevant offering of

information and product innovations, where the Christmas season plays as much a

role as the outlook for the year ahead.

Spielwarenmesse eG will announce further details of the new concept over the

coming months. As an additional service, the website at www.spielwarenmesse.de

and the Spielwarenmesse App will continue to expand its year-round offering of

information for the toy industry.

Note for editors: Reprint free of charge. Images are available at

www.spielwarenmesse-eg.de/media .

Please provide us with a voucher copy on publication.

Spielwarenmesse eG

Spielwarenmesse eG is the fair organizer and marketing services provider for

the toy sector and other consumer goods markets. The Nuremberg company

organizes the world-leading Spielwarenmesse(R) in Nuremberg, Kids India in

Mumbai and Insights-X in Nuremberg. The range of services provided by the

cooperative also includes industry campaigns and the international fair

programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to

exhibit at pavilions featured at trade fairs in Asia and Russia.

Spielwarenmesse eG operates a worldwide network of representatives in over 90

countries. It also has several subsidiaries, including Spielwarenmesse Shanghai

Co., Ltd., responsible for the People's Republic of China and Spielwarenmesse

India Pvt. Ltd., covering the Indian market. The cooperative holds a majority

stake in the Russian exhibition company Grand Expo, which organizes Kids Russia

in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg

works as communication agency for the consumer and capital goods industry. The

complete company profile of Spielwarenmesse eG can be seen on the Internet at

www.spielwarenmesse-eg.com .

Spielwarenmesse(R)

Spielwarenmesse, the leading international fair for toys, hobbies and leisure,

is organized by the fair and marketing services provider Spielwarenmesse eG.

The trade fair creates a comprehensive communication and ordering platform for

2,800 national and international manufacturers. The presentation of new

products and the extensive industry overview provide a valuable pool of

information for annual market orientation for around 65,000 buyers and toy

traders from more than 130 nations. Spielwarenmesse(R) has also been a

protected word mark in Germany since 2013.

Fair date: Spielwarenmesse(R), Tuesday to Saturday, 20 – 24 Jul 2021

Logo: https://mma.prnewswire.com/media/1321058/Spielwarenmesse_eG_Logo.jpg 

SOURCE: Spielwarenmesse eG