PR86505

SHENZHEN, China, Nov. 9, 2020 /PRNewswire=KYODO JBN/ --

    Huawei underlined its commitment to helping global developers tap into the

lucrative Chinese app market today at the Huawei Developer Webinar – Grow in

China, Win with AppGallery. At the Webinar, global developers had exclusive

opportunity to learn a range of Huawei's initiatives, from policy consulting,

product localisation to user acquisition and monetisation, to help mobile app

developers overcome the barriers to entering China, helping them to flourish in

its growing app market.

    China is widely considered to be the first 'mobile-first' society in the

world. There are over 904 million mobile internet users in China, and last year

app downloads in mainland China approached 100 billion. While the market is

huge and promising, it also sets high bars for overseas app developers with a

long list of different qualifications, certificates, reviews, licenses and permits

that app publishers must secure before they can have access to Chinese

smartphone users.

    "For example, it's challenging to navigate the wide range of local

regulatory and compliance requirements, and developers often struggle to

localise their app and make it relevant and marketable to Chinese users," said

Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication,

Huawei Consumer Business Group.

    To help developers navigate and successfully launch their apps in the

Chinese market, Huawei will offer overseas developers all-rounded assistance,

from policy consulting, product localisation to user acquisition and monetisation.

    New White Paper released to help developers understand the Chinese mobile market

    A White Paper providing a window into China's app marketplace was also

released, discussing what is driving such strong expansion in the market and

pinpointing growth areas, as well as delving into developer pain points such as

user acquisition and policy requirements. The White Paper provides details on a

wide suite of new measures and initiatives Huawei is launching to help

facilitate developers' entry into China.

    The HMS ecosystem has extensive support to help developers explore business

opportunities in China, by providing relevant consulting service, localisation

and integration, marketing and campaign services.

    Since last year, Huawei has helped over 350 partners enter the Chinese market.

    Top app developers share insights on compliance in the Chinese market

    While there are unparalleled opportunities in China's app market, developers need

to understand the different restrictions and uniqueness of the user base.

    In the webinar, mobile gaming giants in China like Tecent, iDreamSky, Jinke

and Feiyu shared insights on how developers can overcome challenges when

entering the Chinese app market and invaluable information about Chinese user

habits and other consumer trends.

    The webinar also invited a Huawei legal expert to offer developers detailed

guidance on the qualifications needed in China, helping them properly interpret

the various compliance and content requirements of launching apps.

    "AppGallery gave us valuable guidance on China's app market and ensured we

had the tools, knowledge, and support we needed to maximise the potential of

PicsArt to the millions of AppGallery users in China," said Jennifer Liu,

PicsArt General Manager of China Market.

    New online consultation platform launched to address developers' concerns

    Huawei launched a new easy-to-use online consultation platform to help

developers navigate the Chinese market. As developers often face concerns such

as preconditions for certain app categories, as well as queries on monetisation, data

privacy, and game licensing, the platform can help developers identify the necessary

licenses or documentation for various app categories.

    In addition, Huawei will provide consultation services to guide developers

in obtaining required qualifications, such as the software corporate

certificate and other necessary licenses and permits, as well as product

localization, in particular with testing in the Chinese market and HMS

integration. Developers can also tap into the extensive marketing resources of

AppGallery to gain significant user base and benefits in China.

    Providing industry solutions to help game developers create better experiences

    Chinese gamers have a high expectation towards game quality – more than

half of Chinese gamers rank graphic performance as an important factor, and

over 40% prioritise innovative and abundant gameplay when choosing games.

    Through HMS Core solutions, game developers can create high-quality

experiences tailored for Chinese gamers, who are more willing to spend time and

money on heavy games. HMS Core provides a streamlined graphics rendering engine

and framework such as Slim LOD, Scene Kit, and components for mainstream

engines such as Unity and Cocos, to help developers improve graphics

performance on the Android platform.

    Huawei has an extensive user base in China as well as a deep understanding

of its domestic app marketplace. The company is increasingly looking to leverage

this expertise to help international developers gain a better understanding of

the Chinese market, and working alongside to help them overcome obstacles,

unlock the countless opportunities of launching an app in China.

    Huawei Developer Webinar – Grow in China, Win with AppGallery happened

earlier today on Monday 9 November at (13:00 CET). Pre-recorded sessions can be

watched here https://www.youtube.com/watch?v=Oft-HCaELnI 

    For more information, please visit the Huawei Ecosystem Partners Website

Developer website at  https://consumer.huawei.com/en/partners/  or the Huawei

Developer Forum at https://forums.developer.huawei.com/forumPortal/en/home   

    AppGallery – One of the top three app marketplaces globally

    All applications developed in collaboration with Huawei, along with

thousands of other quality apps, are available on Huawei's open and secure app

distribution platform, AppGallery. One of the top three app marketplaces globally,

AppGallery connects more than 500 million monthly active users throughout more

than 170 countries and regions to Huawei's smart and innovative ecosystem.

    AppGallery provides users with more choice and better app discovery

options, with thousands of apps across 18 categories, including news, social

media, entertainment, and more.  

    For more information, please visit

https://developer.huawei.com/consumer/en /  

    Photo: https://mma.prnewswire.com/media/1329880/Huawei_Developer_Webinar.jpg 

    Source: Huawei