AsiaNet 86742

HONG KONG, Nov. 24, 2020 /PRNewswire=KYODO JBN/ --

The resource enables PR professionals to adapt their pitching approach and

connect with tech journalists and influencers in a COVID-19 world

PR Newswire today released its 2020 Tech Media Pitching Kit -- offering brands

advice on how to pitch to tech reporters in the new normal. The advice was

gathered from tech journalists and influencers across 9 markets in the

Asia-Pacific region from August to September 2020.

Logo

https://mma.prnewswire.com/media/1338667/Logo.jpg

The COVID-19 pandemic has accelerated digital adoption in businesses with the

prevalent use of technology, from cloud-based services, collaborative platforms

to cybersecurity solutions. As technology such as the Internet of Things, 5G

network and Artificial Intelligence continue to transform industries, there

will be more opportunities for brands to share tech stories with the media.

The 2020 Tech Media Pitching Kit highlights key trends, events and topics

within the industry to equip PR professionals with up-to-date and effective

pitching tips.

Download the kit

here[https://misc.prnasia.com/atd/custeventreg.php?event_id=524] or start with

the main takeaways below.

1. Smartphones, 5G and IoT remain key interests

The 2020 Tech Media Pitching Kit reveals that half of the surveyed journalists

and influencers said they are most interested in the trending topics of new

smartphones, 5G and IoT. Others are keeping an eye out for topics such as

electric vehicles and the business performance of tech companies.

"I'm always looking forward to more updates on frontier technology -- 5G,

Internet of Things, Artificial Intelligence, Machine Learning, Virtual Reality,

Augmented Reality, Quantum Computing, etc -- and stuff that is on the

boundaries of what IT can do," said Rahul Joshi, Head of Content at Jicara

Media.

"Large-scale technology and auto shows will be our focus. I'm interested in

cutting-edge technology that involves electric vehicles and those powered by

alternative energy sources," said Xiang Ou, Deputy Editor-in-Chief of TMTPost.

2. Tech journalists predict pandemic-related technology trends to emerge in 2021

Tech journalists predict that most of the technology introduced next year will

be related to the new normal. These technologies could be aimed at helping

people adapt to working from home and provide protection against viruses.

"The trend of consumer technology supporting work, study and entertainment

activities at home will be interesting. Examples include laptops and

smartphones with long battery life and cameras that are suitable for online

meetings. Other trends are health-related smart technology such as portable

ultraviolet-c (UV-C) lamps that guard against viruses and health start-ups on

areas like telemedicine," said Fitraya Ramadhanny, Managing Editor of

Detikinet, Detik.com's technology section.

3. A different format is necessary for virtual events

As virtual events are expected to continue, tech reporters told PR Newswire the

biggest mistake brands make is trying to replicate a traditional press

conference online. Digital events should be more concise, engaging and

interactive.

"Digital events should be more concise. Stage presence and audience engagement

cannot be mimicked on a Zoom call. Traditional presentation decks tend to be

packed with secondary info or repetition of a brand's history and achievements.

Get to the point - get your media into breakout rooms where they can readily

engage with relevant spokespeople if they wish to, or directly access press

materials," explained Zachary Chan, Editor at HWM Singapore & HardwareZone.com.

4. The biggest turnoffs for tech journalists: Email blasts, repeated calls and

emails on the same topic

Apart from pitching advice, the 2020 Tech Media Pitching Kit also reveals

actions that will deter reporters from covering stories. Irrelevant and

untargeted email pitches is an ineffective method to communicate with reporters

and multiple calls and emails on the same pitch is also discouraged. A

customised press release with multimedia elements will increase the chances of

media pick-up.

"Many PR agencies send out press releases for the same client almost every day,

which is very frustrating. Your client's release is not a memo, so choose

carefully which releases you send to the media," said Purjono Agus Suhendro,

CEO & Editor-in-Chief of TechnoBusiness Media.

"Most of my fellow journalists do not like receiving press releases in PDF

format because it is difficult to access. We prefer that press release

information is included as body text in emails. The emails can include

attachments such as fact sheet and high-resolution photo. Do not issue multiple

releases based on the same products just to meet your client's demands," said

Bambang Dwi Atmoko, Chief Editor of Gizmologi.

For more pitching advice and insights into the tech industry, download the 2020

Tech Media Pitching Kit

here[https://misc.prnasia.com/atd/custeventreg.php?event_id=524].

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's

largest multi-channel, multi-cultural content dissemination network with

comprehensive workflow tools and platforms, PR Newswire powers the stories of

organizations around the world. PR Newswire serves tens of thousands of clients

from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific

regions.

SOURCE: PR Newswire

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=377351

   Caption: PR Newswire's 2020 Tech Media Pitching Kit