PR86865

BOLOGNA, Italy, Nov. 25, 2020 /PRNewswire=KYODO JBN --

The technology has reduced the distances and so it goes for the 2020 edition of

Asia Fruit Logistica Online, the exhibition dedicated to the Asian market who

took place from 18th to 20th November. The Italian presence has been confirmed

also this year, thanks to the collective booth organized by CSO Italy for the

promotion of The European Art of Taste: the Italian Fruit & Veg Masterpieces.

The project, actually in the second year of activities, has as its goal the

promotion of Italian fruit and vegetables excellences in China, Japan, Hong

Kong and Taiwan, and represents the most important Italian companies as:

Oranfrizer, Apofruit, Origine Group, Ceradini Group, Mazzoni, RK Growers,

Jingold, Joinfruit e Conserve Italia. The booth organized for Asia Fruit

Logistica has been the occasion to present, during three events in live

recording, the protagonists of Italian fruit and veg sector in Asia, with the

moderation of Bianca Bonifacio, Responsible of Internalization for CSO Italy.

The first day of exhibition has been dedicated to Apofruit, represented by

Renzo Balestri, Origine Group with Reen Nordin, and King Fruit with Iulia

Iordache. The three professionals have presented the characteristics of Italian

kiwifruit and the peculiarities of the sector. The Q&A has seen a

participation, with questions and information, between the hosts and many

buyers and journalists who attended the conference.

The first day of presentation is available here https://youtu.be/jiTVyagceRg

In the second day the companies on the focus have been Jingold, represented by

Federico Milanese, and Oranfrizer with Sara Grasso. The main point touched has

been the offer segmentation of Kiwifruit by Jingold, with an interesting

description about varieties from red, yellow and green to the maxi vitaminic.

The presentation of Oranfrizer has focused on their Red Orange, cultivated in

Sicily and diffused all over the world, with a detailed presentation about

characteristics of fresh and processed fruit.

The second day of presentation is available here https://youtu.be/PZilzhW2T-8

The last day has seen the participation of RK Growers with the presentation by

Kevin Au Yeung who has highlighted the products and the brands of the society

actually involved in the Asian market. Nicola Borgatti has presented the

activities of the Mazzoni Group in Asia, as for the fresh kiwifruit, with green

or yellow pulp, as for the frozen fruit & veg products.

The third day of presentation is available here  https://youtu.be/B0WpLNGgs0U

The export of Italian fruit and vegetables in Asia is constantly growing, even

though the problems created by Covid-19. The European Art of Taste: the Italian

Fruit & Veg Masterpieces project will continue also in 2021, keeping on the promotion

of values and quality of Italian natural excellences, with specific communication and

promotional actions to support the knowing of Made in Italy in Asia.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source: The European Art of Taste