PR87374

FANGCHENGGANG, China, Dec. 22, 2020 /Xinhua=KYODO JBN/--

The China-ASEAN Sports Tourism Carnival High-quality Development Conference was

held on December 19, 2020 in Fangchenggang of Guangxi, under the theme of

"encouraging the quality growth of the sports industry and fostering a new

development pattern". Following activities such as "Winter Tour in Guangxi" and

"Green Ecological Sports in Guangxi", more than 40 major sports events above

the city level will be held in the region. These events are mainly oriented to

the general public, including marathon, basketball, table tennis, and football,

to meet the diverse fitness needs of the public. It is estimated that the

Carnival will garner more than 250,000 participants (person-time), according to

Guangxi Zhuang Autonomous Region Sports Bureau.

At the conference, the Guangxi Zhuang Autonomous Region Sports Bureau signed

strategic cooperation agreements with Fangchenggang Municipal Government,

Beijing Liandong Investment (Group) Co., Ltd., and KAILAS Group to work closely

to construct a healthy sports industry park, integrate sports and education,

and enhance sports events operation, while striving to build a "new high land"

for the development of the sports industry.

"Driving new sports consumption models with digital technologies and promoting

the digitalization and intelligentization of the sports industry is an

essential part of the high-quality development of the industry," said Li

Changzhu, vice president of Huawei's Consumer BG, at the conference.

"Technology changes our lives" is a well-known slogan. Science and technology

are also crucial to sports. "As people are better aware of the importance of

health, there is a growing demand for scientific sports and health management,"

Li added, and this has provided conditions conducive to the digital

transformation of the sports industry.

At the opening ceremony, smart health equipment such as badminton robots, AR

bicycles, and AR indoor rowers garnered great fanfare in the exhibition hall.

Among them, AR bicycles features real-time online management of user's riding

data, and users can team up for training or online competitions via the

built-in cycling game, which is an entertaining training exercise.

Bao Mingxiao, a professor at Beijing Sport University, holds the view that

"technology and sports" can quantify exercise, and the accurate and diverse

exercise data generated in real time by smart devices can be analyzed to

develop a scientific way of doing exercise.

"After the epidemic, a growing number of people have realized that exercise is

not only a 'good medicine', but also an innate fundamental 'vaccine' with great

safe and long-lasting effectiveness," Bao said.

Source: Guangxi Zhuang Autonomous Region Sports Bureau

Image Attachments Links:

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   Caption: Visitors experiencing a cycling game

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   Caption: Visitors playing badminton with robots