Hainan's Sanya Looks to 2021 as Its Tourism Sector Rebounds
PR87509
SANYA, China, Jan. 7, 2021 /PRNewswire=KYODO JBN/ --
Sanya, the popular resort city located on the southern tip of Hainan Island,
has seen its tourism sector rapidly recover in the second half of 2020,
following China's control and stabilization of the COVID-19 epidemic. In 2020,
a total of 15.412 million passengers traveled through Sanya Phoenix
International Airport. Between January 1-3 of this year alone, Sanya received
407,400 tourists for the New Year holiday, generating revenues of RMB 964
million and delivering a promising start to 2021 for the city's tourism industry.
Sanya's tourism sector began its steady recovery in May 2020, buoyed by the
Chinese government's policy to establish the Hainan Free Trade Port. The number
of overnight tourists and total revenue has remained stable since the third
quarter of 2020, especially given last year's unique calendar that saw the
Mid-Autumn Festival and National Day both occur during Golden Week. As a
result, Sanya saw a 12.69% increase year-on-year in tourists during this
period, while total tourism revenue skyrocketed by 39.33% year-on-year.
Located on the coast of the South China Sea, with a vast sea area of about
6,000 square kilometers, Sanya is blessed with extremely clear sea water and
magnificent underwater landscape, and the underwater visibility can generally
reach 8 to 16 meters, making it one of the best places for all kinds of water
and underwater sports.
Enjoying a tropical climate with long summers and warm winters, not only does
Sanya serve as a spectacular getaway from the cold, but it is a rich and
diverse year-round destination. With its miles of coastline, coconut
plantations, iconic fishing ports, fascinating historical landmarks and local
culture, as well as modern resorts and duty free shopping complex, the city has
quickly emerged as a popular destination for tourists not just from China but
across the world.
Dedicated to actively cultivating new destinations and modes of tourism by
leveraging the island's rich diversity and resources, Sanya Tourism Promotion
Board has created a series of promotional themes targeting different tourist
segments, such as the recently launched "Wonderland Sanya" which seeks to
attract young travelers to explore Sanya's unique and vibrant possibilities
across the five angles of food, travel photography, culture, outdoor
activities, and luxury hospitality.
SOURCE: Sanya Tourism Promotion Board
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Caption: Sanya sent New Year greetings on Reuters Billboard in Time Square of New York.
Located on the southern tip of China’s Hainan Island, Sanya has quickly
emerged as a popular destination for tourists not just from China but across the world.
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