Mobile Outperformed 2020 expectations with Consumers Spending $143B on Apps

App Annie

2021/1/13 17:02



SAN FRANCISCO, Jan. 13, 2021 /PRNewswire=KYODO JBN/ --


App Annie ( ),

the mobile data and analytics company helping brands and publishers create

winning experiences on mobile, today released The State of Mobile 2021

( ) report. This annual appraisal provides insight

into mobile's expansive impact across industries and the global economy.


Logo -


2020 accelerated mobile adoption as consumers used their mobile devices to

connect, work, learn, play and escape despite COVID-19 restricting their way of

life. Consumers spent $143 billion on mobile apps in 2020, an increase of 20%

from 2019. Top markets driving this spend included China, United States, Japan,

South Korea and the United Kingdom.


Select findings include:


    -- Time spent on mobile surged: 4.2 hours were spent on Android which

       amounted to 3.5 trillion hours, up by 20% and 25% respectively from 2019

    -- Mobile gaming remains unrivaled: This sector is on track to surpass $120

       billion ( )

       in consumer spend in 2021 which will capture 1.5x of the overall gaming


    -- Time spent crossed generations: In the US, Gen Z, Millennials and Gen X/

       Baby Boomers spent 16%, 18% and 30% more time per user YoY in their

       most-used apps

    -- Social networking apps take center stage: Time spent per user increased

       by up to 325% YoY. TikTok is on track to hit 1.2 billion monthly active

       users ( )

       in 2021 as consumers look to stay connected as well as entertained

    -- Mobile fuels the ad industry: In 2020 ad spend grew to $240 billion up

       by 26% from 2019

    -- Funding remained strong: $73 billion was invested in mobile companies

       up by 27% from 2019


The State of Mobile 2021 shows how to navigate macro trends and demographics

which helps  identify which leading brands and publishers are winning across

gaming, fintech, retail, social, video, and others.


"The world has forever changed. While people stay at home across the world, we

saw mobile habits accelerate by three years," said Theodore Krantz, Chief

Executive Officer of App Annie.


According to James Cordery, Head of Performance Marketing Strategy, Deliveroo,

"In 2020, we were able to focus on executing mobile strategies that really

delivered incremental growth for Deliveroo. We were able to couple consumer

insights with market context from App Annie to make decisions that have had a

high impact on our performance."


This year, with a brand new interactive experience, the report provides an

overview of key narratives in mobile across 11 industries and 30 countries. The

analysis and estimates in this report are based on App Annie Intelligence.


Read the full The State of Mobile 2021 here ( ) .  


About App Annie

App Annie ( )

is the industry's most trusted mobile data and analytics platform. App

Annie's mission is to help customers create winning mobile experiences and

achieve excellence.


SOURCE  App Annie