Empire State Building To Celebrate Lunar New Year With Virtual Lighting Ceremony And Fifth Avenue Window Displays
PR87996
NEW YORK, Feb. 9, 2021 /PRNewswire=KYODO JBN/ --
- The World's Most Famous Building Will Mark the Beginning of the Year of
the Ox in Partnership With China's Consulate General in New York
The Empire State Building [
] (ESB) today announced that it will celebrate Lunar New Year in partnership
with China's Consulate General in New York with a Feb. 10 lighting of its
world-famous tower lights, and the unveiling of a new Spring Festival window
display in its Fifth Avenue lobby that celebrates the Year of the Ox.
Photo - https://mma.prnewswire.com/media/1434723/CTC6505.jpg
Photo - https://mma.prnewswire.com/media/1434724/Windows.jpg
Logo -
https://mma.prnewswire.com/media/479871/Empire_State_Realty_Trust_Inc_Logo.jpg
On Feb. 10, 2021 just before sunset at 5 p.m. EST, guests from around the world
can join the virtual lighting ceremony on the Empire State Building's YouTube [
] page and witness the "flip of the switch" that will turn the building's
famous tower red in advance of the first new moon of the lunar calendar on Feb.
12. Anthony E. Malkin, CEO, president, and chairman of Empire State Realty
Trust, will provide remarks along with Ambassador Huang Ping, the Consul
General of China's Consulate General in New York. The ceremony will be
available on the Consulate General's website [
], WeChat, and Instagram [
] after the event.
The Empire State Building will also celebrate Lunar New Year with a
museum-quality Fifth Avenue lobby window display entitled "Back to Order," on
view from Feb. 10, 2021, through Mar. 10, 2021. Designed by United Design Lab
in collaboration with China Arts and Entertainment Group Ltd, the display tells
the story of the Ox as a return to normalcy in 2021 after an unprecedented
year. In four scenes, the Ox welcomes spring, is represented as a symbol of
peace, stands as a protector from floods to bring good weather, and ushers in a
prosperous harvest. With traditional elements such as gourds, auspicious
clouds, lotus flowers, pomegranates, and flying lanterns, the windows respect
the importance of these historical Chinese symbols. The Fifth Avenue lobby
windows are only accessible to ESB tenants and ESB Observatory visitors.
"Lunar New Year is such a significant event for Chinese and people of Chinese
descent all around the world. Families travel to celebrate together. In a world
disrupted by COVID, we honor this celebration with our special and meaningful
tower lighting and fantastical window display," said Jean-Yves Ghazi, president
of the Empire State Building Observatory Experience. "The Empire State Building
expresses its best wishes to our friends who celebrate the Lunar New Year of
the Ox for a rich and fortunate new year. The Empire State Building is open and
ready to welcome everyone back to New York City."
For more information about the Empire State Building and its special lightings
and events, visit https://www.esbnyc.com/.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna top), the
Empire State Building, owned by Empire State Realty Trust, Inc. (ESRT: NYSE),
is the "World's Most Famous Building." 2021 marks the building's 90th
anniversary as an iconic landmark in the heart of New York City.
With new investments in energy efficiency, infrastructure, public areas and
amenities, the Empire State Building has attracted first-rate tenants in a
diverse array of industries from around the world. The Empire State Building is
part of ESRT's 10.1 million square feet portfolio. ESRT is a leader in energy
efficiency in the built environment and sustainability, and is the first
commercial real estate portfolio in the U.S. to achieve the WELL Health-Safety
Rating, an evidence-based, third-party verified rating for all facility types,
focused on operational policies, maintenance protocols, emergency plans and
stakeholder education to address a COVID-19 environment now and broader health
and safety-related issues into the future.
ESRT has earned the highest possible GRESB 5 Star Rating and Green Star
recognition, and score of 88, in the 2020 GRESB Real Estate Assessment, an
achievement that places ESRT in the top 20% of all respondents. GRESB is
recognized globally as a rigorous standard widely recognized as one of the best
measures of sustainability performance of real estate companies and funds.
The Building was named the world's most popular travel destination in a study
conducted by Uber and was named America's favorite building in a poll conducted
by the American Institute of Architects. Empire State Building was ranked the
#1 New York City Attraction on Lonely Planet's Ultimate Travel List 2nd
edition. For more information on the Empire State Building, please visit
www.empirestatebuilding.com, www.facebook.com/empirestatebuilding,
https://twitter.com/empirestatebldg, www.instagram.com/empirestatebldg,
http://weibo.com/empirestatebuilding, www.youtube.com/esbnyc,
https://www.tiktok.com/@empirestatebldg or www.pinterest.com/empirestatebldg
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT) owns, manages, operates, acquires
and repositions office and retail properties in Manhattan and the greater New
York metropolitan area, including the Empire State Building, the "World's Most
Famous Building." The company's office and retail portfolio covers 10.1 million
rentable square feet, as of Sept. 30, 2020, which consists of 9.4 million
rentable square feet across 14 office properties, including nine in Manhattan,
three in Fairfield County, Connecticut, and two in Westchester County, New
York; as well as approximately 700,000 rentable square feet in the retail
portfolio.
Empire State Realty Trust is a leader in energy efficiency in the built
environment and sustainability, with 76 percent of the eligible portfolio
ENERGY STAR [
] certified and 100 percent fully powered by renewable wind electricity. As the
first commercial real estate portfolio in the U.S. to achieve the
evidence-based, third-party verified WELL Health-Safety Rating [
] for health and safety, ESRT additionally earned the highest possible GRESB [
] 5 Star Rating and Green Star recognition for sustainability performance in
real estate and was named a Fitwel [
] Champion for healthy, high-performance buildings. To learn more about Empire
State Realty Trust, visit empirestaterealtytrust.com [
] and follow ESRT on Facebook [
], Instagram [
], Twitter [
] and LinkedIn [
].
SOURCE Empire State Realty Trust, Inc.
CONTACT: Brock Talbot, 212-736-3100, btalbot@empirestaterealtytrust.com
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。