Tennis Australia and Infosys Reimagine Digital Experience for Australian Open Virtual Audience
PR88053
MELBOURNE, Australia, Feb. 11, 2021 /PRNewswire=KYODO JBN/ --
Infosys[https://www.infosys.com/] (NYSE: INFY), a global leader in
next-generation digital services and consulting and the Australian Open's
Official Digital Innovation Partner, this year is applying technology to
enhance tennis experiences for those onsite and those unable to attend in
person.
Using digital as an equaliser to bridge the physical gap, Infosys and Tennis
Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual
experiences and mobility. The innovations are envisioned to alter the sporting
normal well beyond the current Grand Slam and represent a shift towards
placing digital at the core of the tournament to elevate immersion, passion, brilliance
and experience for those on court and across the globe.
"The past year has accelerated the need for meaningful digital engagement
between the Australian Open and its fans, players, coaches, partners and the
media. Our focus this year is delivering new digital experiences and insights
that are accessible for everyone involved, regardless of where they are
currently located," Ben Slack, Chief Revenue Officer, Tennis Australia said.
"Having Infosys on board as our digital innovation partner for the third
year running has allowed us to optimise engagement with all our stakeholders, not
only our fans, players and coaches but our broadcast partners and sponsors as
well. Despite access restrictions this year the team has excelled, enabling us
to continue delivering new and improved digital experiences for this year's
tournament."
The focus for the Australian Open (AO) is to innovate across the entire
stakeholder ecosystem in the following ways:
-- Immersion in analytics: 3D Court Vision allows individuals to watch
tournament matches in an animated form, with data overlay for each shot.
From speed to spin to serve placement, every detail of the game is
available at a click of a button. Infosys uses Hawk Eye data to animate
each shot in near real-time and empowers fans to analyse the game from
any vantage point in the stadium.
-- Furthering fan passion: A new AO Virtual Slam
[https://www.infosys.com/australian-open.html] experience transports
every fan into the Rod Laver Arena. 3D court views and data simulate the
experience of playing at the AO, letting fans be a part of the glory. An
enhanced AO Fan App will also deliver richer content and personalised
journeys based on their interest areas, while guided navigation helps
fans find their way within the new Melbourne Park zones set up due to
COVID protocols.
-- Sensing brilliance on court: In the dedicated AO player and coach app,
the AI Video Analysis feature brings new intelligence to the hands of
all players and their teams, regardless of rank. The AI tool allows
precise player and opponent assessment, be it the technique behind
winning backhand drop shots or handling volley shots in long rallies.
With many players' full teams unable to attend the tournament, this
feature allows coaches to provide guidance remotely from anywhere across
the world by sharing live strategy notes in the app.
For the AO media team, AI Shot of the Day uses machine learning to rapidly
identify match highlights, using multiple data points that are objective (such
as fastest serve) and subjective (player emotion, crowd reaction and cruciality
of the shot in context to the match).
-- Reinventing the guest experience: A 3D AO Virtual Hub has been developed
to overcome physical restrictions for partners and sponsors, who are
integral to the AO business model. Powered by Infosys Meridian, the
Virtual Hub is a premium experience for partners to access exclusive
events, behind the scenes tours, tennis clinics, legend interactions,
master chef sessions, live performances, 360 match viewing and more. It
is expected to host over 12,000 VIPs across the globe during the
tournament.
Andrew Groth, Senior VP and Regional Head at Infosys Australia and New
Zealand,
said, "As we know the pandemic has forced many organisations to change tack and
adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has
been able to seamlessly meet the changing needs of their audience while
continuing to push the boundaries of what's possible with new digital
experiences."
"We are so proud to be working with Tennis Australia for a third year
running
and excited to bring new dimensions of the AO to fans, partners, players,
coaches and the media. Our work with the AO this year is a clear demonstration
of the power of data and AI, and its ability to bring people closer, no matter
the physical distance."
Infosys at Australian Open 2021: #NextNeverStops - YouTube
[https://www.youtube.com/watch?v=pm0WoDdsTpg&feature=youtu.be]
About Infosys
Infosys is a global leader in next-generation digital services and
consulting.
We enable clients in 46 countries to navigate their digital transformation. With
nearly four decades of experience in managing the systems and workings of global
enterprises, we expertly steer our clients through their digital journey. We do
it by enabling the enterprise with an AI-powered core that helps prioritize the
execution of change. We also empower the business with agile digital at scale to
deliver unprecedented levels of performance and customer delight. Our always-on
learning agenda drives their continuous improvement through building and
transferring digital skills, expertise, and ideas from our innovation ecosystem.
Visit www.infosys.com [https://www.infosys.com/en.html] to see how Infosys
(NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
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employees, clients and stakeholders are forward-looking statements intended to
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actual results to differ materially from those in such forward-looking
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but are not limited to, risks and uncertainties regarding COVID-19 and the
effects of government and other measures seeking to contain its spread, risks
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are more fully described in our United States Securities and Exchange Commission
filings including our Annual Report on Form 20-F for the fiscal year ended March
31, 2020. These filings are available at www.sec.gov [https://www.sec.gov/].
Infosys may, from time to time, make additional written and oral forward-looking
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Source: Infosys
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