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NUREMBERG, Germany, Feb. 25, 2021 /PRNewswire=KYODO JBN/ --

- Merging of two worlds creates greater added value

- Year-round company presentations for extensive coverage

In 2022, the world's leading trade fair for toys is launching an innovative

business platform known as Spielwarenmesse Digital. In doing so, the organiser

is responding to the needs of both visitors and exhibitors by combining the

indispensable live event with a range of digital opportunities. The new feature

will be introduced at the Spielwarenmesse after next, which is due to open its

doors from 2 to 6 February 2022. Companies can already sign up from 1 March

2021. Much like the physical trade fair in Nuremberg, Spielwarenmesse Digital

showcases the product and company presentations of market leaders and

newcomers, whilst offering the best networking opportunities in the industry

and a high-calibre seminar programme for suppliers as well as retailers and

buyers.

Diverse virtual offering

"Our digital platform creates completely new opportunities for all market

players and allows the Spielwarenmesse to be experienced 365 days a year,"

comments Ernst Kick, CEO of Spielwarenmesse eG. The innovative tools on

Spielwarenmesse Digital will enable visitors to prepare their time in Nuremberg

in an even more efficient and targeted manner. At the same time, those

retailers and suppliers who are unable to attend the trade fair in person will

be able to network digitally whilst gaining an overview of the huge offering at

the fair and the latest innovations for 2022. It will also be possible to take

part in the popular Spielwarenmesse lecture programme from anywhere in the

world. This will include both the Toy Business Forum and the LicenseTalks.

Companies will benefit from having access to the biggest industry network in

the world which the Spielwarenmesse has built over many decades.

Extended presentation opportunities

Exhibitors have the choice: For the first time ever, they can appear with a

digital virtual profile either on its own or in addition to their exhibition

stand. Spielwarenmesse Digital offers three packages: Smart, Connect and

Premium. All options include a presentation of the company, its products, and

licences as well as important communication and networking features. The Smart

package is already included in the marketing package for exhibitors appearing

at the physical trade fair in Nuremberg. The Connect and Premium packages

additionally offer brand entries and the option to upload press releases.

Furthermore, products, brands, or the company itself can be presented in

workshops or talks. The Premium package gives firms the option of showcasing up

to 50 products and creating a more vibrant company profile. The integral lead

tracking feature enables exhibitors who book a digital package to see at any

time which participants have visited their profile. Additional services can be

reserved for all three packages on request.

Further information on the new digital offering can be found at

http://www.spielwarenmesse.de/en/digital.

Ernst Kick concludes, "Spielwarenmesse Digital allows companies to uniquely

bolster their presence at the trade fair, whilst adding a completely new

dimension for retailers and buyers visiting the physical exhibition. We're

delighted to offer this pioneering service as a valuable complement to our

all-important live event."

Note for editors: Reprint free of charge. Images are available at

http://www.spielwarenmesse.de/media. Please provide us with a voucher copy on

publication.

Spielwarenmesse®

Spielwarenmesse®, the leading international fair for toys, hobbies and leisure,

is organized by the fair and marketing services provider Spielwarenmesse eG.

The trade fair creates a comprehensive communication and ordering platform for

2,800 national and international manufacturers. The presentation of new

products and the extensive industry overview provide a valuable pool of

information for annual market orientation for around 65,000 buyers and toy

traders from more than 130 nations. Spielwarenmesse® has also been a protected

word mark in Germany since 2013.

Fair dates:

Spielwarenmesse® Summer Edition 2021: Tuesday to Saturday, 20 – 24 Jul 2021

Spielwarenmesse® 2022: Wednesday to Sunday, 2 – 6 Feb 2022

Photo - https://mma.prnewswire.com/media/1444416/Spielwarenmesse_Digital.jpg

Logo - https://mma.prnewswire.com/media/1444734/Spielwarenmesse_Logo.jpg

Source: Spielwarenmesse eG