Estee Lauder Signs Actress Ana de Armas as New Global Brand Ambassador
PR88270
NEW YORK, Feb. 27, 2021 /PRNewswire=KYODO JBN/ --
Estee Lauder today announced that it has signed Ana de Armas, Golden Globe
Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new
Global Brand Ambassador. Ana will feature in campaigns across digital, TV,
in-store and print. Her first campaign for the brand will debut a new fragrance
in March 2021. Ana joins the current roster of Estee Lauder global talent
including Anok Yai, Bianca Brandolini D'Adda, Carolyn Murphy, Diana Penty,
Grace Elizabeth, Karlie Kloss and Yang Mi.
Photo - https://mma.prnewswire.com/media/1444987/Estee_Lauder_Ana_de_Armas.jpg
"We are thrilled to welcome Ana to the Estee Lauder brand," said Stephane de La
Faverie, Group President, The Estee Lauder Companies & Global Brand President,
Estee Lauder and AERIN. "Her story of overcoming barriers to achieve her dreams
and become an accomplished actress is inspiring to women around the world, and
her talent, warmth and beauty will bring a new energy to the brand."
"I am honored to represent such an iconic brand," said Ana de Armas. "Growing
up in Cuba, I really admire and connect with the story of Mrs. Estee Lauder.
She understood that you have to work hard to turn your dreams into a reality.
Everything she did was inspiring then and continues to be inspiring today. I am
proud to become part of that legacy and share her story."
About Ana de Armas
Ana de Armas is a Golden Globe Award-nominated actress, who made a name for
herself for more than a decade in Spain and the United States, has become one
of the industry's most sought-after actresses. Her compelling performances
bring warmth, passion and versatility to the big screen. Born in Cuba, de
Armas made her feature film debut in Una Rosa De Francia for the Cuban
Institute of Cinematography. Following years of success as an actress in Spain,
Ana made the transition to Hollywood and has starred in films such as Blade
Runner 2049 and War Dogs working with some of the industry's most critically
acclaimed actors and directors, including Denis Villeneuve, Ryan Gosling,
Harrison Ford and Robert De Niro. De Armas' breakout role of Marta in the
beloved modern-day murder mystery Knives Out earned her a Golden Globe Award
nomination, solidifying her as one of Hollywood's brightest stars. This year,
Ana will reunite with her Knives Out co-star Daniel Craig in Cary Joji
Fukunaga's No Time To Die, the 25th installment of the James Bond franchise.
She will also star Adrian Lyne's thriller Deep Water, and in Andrew Dominik's
highly anticipated Blonde, based on the novel by Joyce Carol Oates, portraying
actress, model, singer and icon Marilyn Monroe. She is currently in production
for Netflix's The Gray Man, helmed by the Russo Brothers.
About Estee Lauder
Estee Lauder is the flagship brand of The Estee Lauder Companies Inc. Founded
by Estee Lauder, one of the world's first female entrepreneurs, the brand today
continues her legacy of creating innovative, sophisticated, high-performance
skincare and makeup products and iconic fragrances – all infused with a deep
understanding of women's needs and desires. Today, Estee Lauder engages with
women in over 150 countries and territories around the world and at dozens of
touch points – from in-store to digital. And each of these relationships
consistently reflects Estee's powerful and authentic woman-to-woman point of
view.
SOURCE Estee Lauder
CONTACT: Estee Lauder, Tina Cooke, tcooke@estee.com
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