Tune in to LazLive on 26 March to catch Katy Perry and many more celebrity guests from across Asia

PR88482

SINGAPORE, March 15, 2021 /PRNewswire=KYODO JBN/--

--Signature Lazada Super Party concerts with star-studded lineup of top

performers to be simulcast across Southeast Asia

--Surprise Birthday Sale offers free shipping and new Lazada Bonus feature that

is stackable with other promotions

Southeast Asia's leading eCommerce platform Lazada today unveiled a

star-studded lineup for its Lazada Super Party, a virtual concert slated to be

simulcast across six countries on 26 March to kick off its ninth anniversary

celebrations.

https://mma.prnewswire.com/media/1455089/Lazada_9th_Bday.jpg

Global award-winning singer-songwriter Katy Perry and NCT Dream, Korea's number

one youth boy band, are set to headline this year's Shoppertainment-packed

Lazada Super Party concert, sharing the stage with top celebrities in Southeast

Asia. These fun and exciting performances will accompany consumers as they

countdown to Lazada's Surprise Birthday Sale event that starts at midnight on

27 March. Consumers across Indonesia, Malaysia, the Philippines, Singapore,

Thailand and Vietnam can tune in to the exclusive Lazada Super Party concert

via Lazada's in-app livestream channel LazLive, as well as local broadcasting

networks and social media platforms.

Themed around celebrating 'Everyday Heroes', this year's concert not only pays

tribute to frontline essential workers that have been working tirelessly

throughout the COVID-19 pandemic, but also shines the spotlight on individuals

in our community who have in their own ways touched the lives of people around

them.

Chun Li, Chief Executive Officer of Lazada Group said, "Lazada has grown into

the robust eCommerce platform that it is thanks to the strong support and trust

that our sellers, brands, customers and partners have given us over the years.

As we celebrate Lazada's ninth anniversary, we also want to recognise the

positive impacts made by every individual in our community. We are excited to

continue setting the benchmark for the eCommerce industry, by propelling

entrepreneurs and brands forward in their digital transformation journey, and

serving consumers through a safe, convenient and experiential shopping journey."

"I'm delighted for global superstars like Katy Perry and NCT Dream, as well as

Southeast Asia's biggest names, join us in this year's celebrations dedicated

in honour of individuals and communities who have stood strong and resilient in

the past year. I look forward to the opportunity for Lazada to bring joy to

consumers in Southeast Asia through our annual signature Lazada Super Party

concert and Birthday shopping event, and that our community will remain hopeful

for the future," said Mary Zhou, Chief Marketing Officer of Lazada Group.

Sharing words of positivity and hope to her fans in Southeast Asia, top-selling

global singer-songwriter popular for chart-topping hits like "Roar", "Dark

Horse" and her latest studio album Smile Katy Perry said, "Thank you for

supporting and loving me all this time. I am excited to meet you soon at the

Lazada Super Party, to hopefully spread a little light, love and joy and have

everyone sing along with me, even if we are physically apart. I wish for Lazada

to help all of their customers as they need, and for everyone to always look on

the bright side of life."

Also part of the concert's exciting line-up of performers are Agnez Mo, Raisa

and 3 Diva from Indonesia, Haqiem Rusli and Ismail Izzani from Malaysia,

Mimiyuuuh and Alden Richards from the Philippines, Jasmine Sokko and Nathan

Hartono from Singapore, "Bella" Ranee Campen and Da Endorphine from Thailand,

as well as Ha Anh Tuan, Tran Thanh and Den from Vietnam. Consumers can get a

sneak peek into the anticipated lineup of performances by Katy Perry, NCT Dream

and other top Southeast Asian artistes highlighting the concert by checking out

the exclusive Lazada 9th Birthday Super Party playlist(

http://lzd.co/9thBday-SuperParty-playlist) on Spotify.

The concert will include Lazada's signature Shoppertainment segments like

Voucher Rain, as well as Guess It! and Shake It! in different countries where

viewers can win vouchers and exclusive giveaways, as a prelude to Lazada's

Surprise Birthday Sale that can be utilised on 27 March.

Starting 20 March, besides adding-to-cart exceptional deals and checking out to

free shipping promotions, Lazada consumers will also be treated with a new

Happy Cake game on LazGames. Users gain points by simply opening gift boxes,

completing daily tasks, and stacking nine cake levels to win rewards such as

platform vouchers. In addition, shoppers can also redeem additional shopping

rewards through Lazada Bonus, a special shopping allowance that can be used

platform-wide on participating products marked with the Lazada Bonus badge and

is stackable with other promotions.

As part of this month's festivities, Lazada lauded six outstanding woman

sellers at its inaugural Lazada Forward Women Awards, held recently during

International Women's Day on 8 March. These women trailblazers in the eCommerce

space had showcased resilience and innovation in their journeys as

entrepreneurs, and were recognised for their range of accomplishments such as

launching homegrown local businesses that have contributed to their families'

livelihood, uplifting and forging new paths for local communities, or the

pursuit of personal growth through innovation and enterprise.

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast

Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines,

Singapore, Thailand and Vietnam through commerce and technology. With the

largest logistics and payments networks in the region, Lazada is a part of our

consumers' daily lives in the region and we aim to serve 300 million shoppers

by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the

Alibaba Group powered by its cutting-edge technology infrastructure.

SOURCE  Lazada Group

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=386447

   Caption: Tune in to LazLive on 26 March to catch Katy Perry and many more celebrity

guests from across Asia during Lazada’s 9th Birthday Super Party!