Kincsem appoints CALLUM for Hyper-car design brief
AsiaNet 88510
ZUG, Switzerland, March 17, 2021 /PRNewswire=KYODO JBN/ --
New digital luxury brand Kincsem has appointed CALLUM, led by Ian Callum CBE,
recently named GQ's Car Designer of the Year, to deliver the design of an
all-new electrified hyper-car.
Kincsem is digital-first in every facet and truly without constraint. Hungarian
founder Tibor Bak's vision is to fuse the world's best talent with the latest
technology to develop beautifully designed, high performance products. From
finance, agile manufacturing and A.I. design the brand is pioneering the
integration of digital at every aspect. Bak is bringing all of his considerable
industrial experience and skill to innovate new and previously untapped
partnerships and methodologies to deliver the brand's diverse product
portfolio, of which the Hyper-GT is the first launch.
"The story of Kincsem the horse is the inspiration behind the brand; the ethos
behind her training was pioneering and as a result, her achievements remain
unsurpassed. Our pioneering approach to digital technology allows us to create
without constraints and place the individual at the centre of the design
process. Our customers will experience new levels of dynamic personalisation
that has never before been possible," comments Tibor Bak.
"The Kincsem Hyper-GT, designed by Ian Callum, will bring together new modes of
digital integration into development, design, manufacture and ownership. The
possibilities presented by the new augmented, digital age enable us to help our
customers enter a 'flow state,' which athletes call The Zone, offering a level
of dynamic personalisation and control that has never before been possible."
Kincsem, the world-famous Hungarian racehorse was unbeaten over a career of 54
races. The new Hyper-GT applauds her legacy by creating just 54 UK-manufactured
luxury vehicles. These feature a revolutionary high revving F1-derived hybrid
powertrain, with delivery commencing in 2023.
Eclipsing the options for customer personalisation currently available, the
Hyper-GT will introduce a new "Personal Engineering" experience for each owner
in a car combining driver responsiveness with zero-emissions capability. Price
is yet to be confirmed but will compete at the highest echelons of luxury
automotive.
The CALLUM appointment is the first of a number of high-profile partnerships to
be announced that draw on the pinnacle of design, engineering and production
talent across the globe. CALLUM's inclusion brings an unrivalled pedigree to
the project, due to be unveiled in full in late 2021, and the new car
represents an empowering and open brief for the design team.
"With Kincsem, we have that rare privilege to not only create a beautiful car,
but also form a design language for an innovative luxury brand," says Ian
Callum, who leads the CALLUM design team.
"Refreshingly, Kincsem has said there are no rules, enabling us to pose the
question 'If we could do whatever we wanted, what would we do?' That's one of
the most invigorating opportunities for any designer. The team at CALLUM is
extremely excited to start work."
The Kincsem ethos of unrivalled customer involvement will manifest across
multiple products, services and experiences as the future unfolds. This will
include the launch of a luxury performance SUV featuring the same drivetrain
and Personal Engineering possibilities as the Hyper-GT.
Notes to editors here [http://www.kincsemmediasite.com/notes-to-editors].
Photo - https://mma.prnewswire.com/media/1456391/Kincsem_1.jpg
Photo - https://mma.prnewswire.com/media/1456392/Kincsem_2.jpg
For further information please contact:
press@kincsemmediasite.com
+44 (0)7407 312818
Source: Kincsem
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