Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
PR88620
BOSTON, March 22, 2021 /PRNewswire=KYODO JBN/ --
Amazfit's T-Rex Pro Outdoor Sports Series of Smartwatches to be Put to the
Ultimate Endurance Test at Spartan Events Across the US and EMEA
Amazfit, a global brand in the wearables market has announced a partnership
with Spartan®, the world's leading endurance sports and wellness brand to test
its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe.
As part of the partnership, Amazfit becomes the Official Partner of Spartan
Race US, and Presenting Partner of Spartan's upcoming Spartan Sprint™ obstacle
course race in Palm Beaches, Fla. and will activate at a selection of events
across the world.
"With water, mud, fire and barbed wire, the Spartan racecourse puts athletes to
the ultimate test - and they need a Smartwatch that can stand up to the
elements while measuring their performance," said Spartan's Vice President of
Global Partnerships, Ian Lawson. "The military-grade toughness of Amazfit's
T-Rex Pro makes it the perfect wearable for the Spartan community. We're
excited to partner with a brand that can stand up to the challenge while
sharing our mission of transforming lives."
Created to help explore Instinct, the Amazfit T-Rex Pro has passed 15
military-grade tests and can withstand most kinds of extreme conditions and
challenges, making it the perfect partner for Spartans' active lifestyle. Its
comprehensive health and fitness tracking functions include a host of popular
outdoor sports modes for adventurous activities, making it easier to stay fit
and healthy, and break out of your comfort zone. Supporting racers to
accomplish Spartan challenges, the smartwatches functionality also includes 10
ATM water-resistance, a blood-oxygen saturation measurement system, the four
global navigation satellite systems, a barometric altimeter, and more than 100
sports modes.
"The Amazfit T-Rex series aims to help people express their attitude, show the
personality, live a more active lifestyle and push their limits to new
extremes," Said Amazfit's Vice President, Bin Fan. "The Amazfit T-Rex series
users are active outdoor enthusiasts who work hard and never stop learning,
just like all of the Spartan's across the world. Our collective athletes push
each other to be the best versions of themselves through camaraderie and
competition and we can't wait to see the T-Rex Pro supporting the Spartan
Community's wellness goals on and off the racecourse."
The partnership kicks-off March 27 at the Las Vegas Spartan Race, and will be
highlighted April 24 at the Palm Beaches Spartan Sprint 5K Weekend presented by
Amazfit. It will continue through 2021 during the Spartan US and EMEA race
seasons. For more information visit Amazfit (https://www.amazfit.com/en/)and
Spartan(https://www.spartan.com/)official websites.
ABOUT AMAZFIT
Established in 2015, Amazfit offers smart watches and bands from daily to
outdoor sport use, and smart devices for sports and health like TWS earbuds,
smart treadmills and smart scales. Currently, Amazfit products hit the markets
of more than 90 countries and regions, including the United States, Germany,
and Japan. In 2020, Amazfit had the largest share of the adult watch market in
Spain and Indonesia.
ABOUT SPARTAN
Spartan creates transformational experiences, products, and content to help
people, companies and teams tear down boundaries and expand what they believe
to be possible. The brand combines large scale global events with a vibrant
digital content and community platform. With 250 events across more than 40
countries on six continents, Spartan is the world's leading endurance sports
and wellness brand. Visit spartan.com for more information and registration.
SOURCE Amazfit
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Caption: Amazfit T-Rex Pro, the Official Partner of Spartan Race US
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