Verve Group Expands Internationally With Launch of Operations in Japan
PR88652
TOKYO, March 24, 2021 /PRNewswire=KYODO JBN/ --
Verve Group (http://verve.com/ ), a global brand performance ad platform
connecting brands and publishers to people in real time, has launched
operations in Japan, appointing Suguru Aida to the role of Head of Japan as
part of its international growth strategy.
Logo - https://mma.prnewswire.com/media/1472292/Verve_Logo.jpg
Verve Group has been rapidly growing since its inception last year, following
the acquisitions of Verve, PubNative, Platform161, and more recently, Nexstar
Digital's video advertising technology platform (formerly known as LKQD).
Verve Group's launch in Japan signifies its commitment to serve local
advertisers, brands, and agencies, backed by an experienced team on the ground
with a strong understanding of the advertising ecosystem in the country.
Headquartered in Carlsbad, USA, the company delivers unmatched results for
marketers globally, with access to 1.4 billion unique devices worldwide through
direct integrations to over 4,000+ apps and publishers. Verve Group's offerings
include programmatic branding and user acquisition campaigns, unique audience
targeting capabilities, and support across all digital channels, including the
expanding digital out-of-home (DOOH) advertising market.
DOOH, in particular, is witnessing exponential growth this year due to its
popularity amongst brands for the Olympic Games scheduled later in 2021. Verve
Group's access to premium DOOH supply partners places it in good stead for
delivering unparalleled experiences to consumers by combining data and engaging
creatives.
"I'm looking forward to introducing Verve Group's solutions to the Japanese
market," said Suguru Aida, Head of Japan. "We are in a good position to give
advertisers, brands, and agencies in Japan access to unique inventory, global
audiences, and market-leading solutions for brand and performance advertising."
"Verve Group's access to global and local supply can help marketers in Japan
looking to grow their businesses. With omnichannel capabilities across mobile,
desktop, connected TV, and digital out-of-home, marketers can benefit from a
holistic campaign strategy through a variety of programmatic strategies," added
Aida-san.
"Japan has always been an important market for Verve Group. As part of Media
and Games Invest plc (MGI) -- Verve Group's parent company -- we have been
working with local advertisers and publishers for many years," said Sameer
Sondhi, Chief Revenue Officer at Verve Group. "We are excited to further expand
our presence in the market with a wider omnichannel offering by bringing our
exclusive inventory to local brands and advertisers while also sharing our
international experience in helping businesses scale programmatically."
About Verve Group
Verve Group is a global brand performance ad platform connecting brands and
publishers to people in real time. Its in-app data platform provides a
brand-safe and transparent programmatic and managed-service solution by
overlaying location-contextual audiences onto premium enriched global and local
supply for brand performance campaigns. Verve Group is trusted by top Fortune
500 global digital brands with direct connections to over 4,000 premium
publishers and apps worldwide. Verve Group is part of Media and Games Invest
(MGI) and has an international presence of over 200 employees in 25+ offices
globally, spanning the Americas, Europe, Asia, and Oceania. Learn more at
www.verve.com.
Contacts:
press@verve.com
SOURCE Verve Group
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