Timex(R) Unveils New Brand Campaign: WE DON'T STOP(TM), At A Time When Perserverance Is Needed Most
PR88561
MIDDLEBURY, Conn., March 24, 2021 /PRNewswire=KYODO JBN/ --
-- The company that 'Takes A Licking and Keeps on Ticking' Evolves to Reflect a
New Outlook
Timex(R) (
), a world leader in watchmaking, unveils its new brand campaign – WE DON'T
STOP(TM). The slogan known around the world, "It takes a licking and keeps on
ticking," is getting a modern update that better expresses the outlook and
mindset of the company in the 21st century. With the campaign's debut, Timex
unveils its new creative featuring notable change makers from around the world
who display their resilience and are inspiring others through their actions, as
well as supporting the #TOGETHERBAND (
) campaign, through action and a charitable donation to further the "We Don't
Stop" mission and provide a platform for everyday heroes.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8868751-timex-we-dont-stop-togetherbrand-campaign/
With this new campaign, WE DON'T STOP(TM) conveys a message of hope and
resiliency as many around the world continue to persevere in the face of
difficult circumstances. The campaign's hero video, shot pre-COVID, now
symbolizes a future where people can be brought together again, to achieve a
common mission and celebrate each other's achievements. This ethos serves as
the inspiration for the video, which is overlaid with a special rendition of
Queen's "Don't Stop Me Now" -- a perfect encapsulation of what the campaign is
all about, and how the brand is readying itself for whatever comes next.
"WE DON'T STOP is a natural progression for the brand," says Tobias
Reiss-Schmidt, President and CEO of Timex Group. "The campaign speaks to the
resilience that we are all surrounded by - stories of grit, perseverance,
ingenuity and heart - stories that strengthen us to carry on. WE DON'T STOP
champions our everyday heroes and everything we have stood for over the past
167 years, without losing a step as we continue forward."
For more than a century, Timex has been innovative and forward-thinking with
bold new ideas for the ever-changing times. Timex has graced the wrists of
presidents, traveled to space and continued to innovate and collaborate with
some of the coolest designers and brands in fashion. The WE DON'T STOP™
platform symbolizes the continuation of a boundary-breaking mentality,
championing everyday heroes that embody "We Don't Stop" in everything they do.
This campaign is here to be more than an ethos at Timex; it provides a platform
for all the stories out there that have inspired the company to keep going.
It is with that outlook that Timex has joined #TOGETHERBAND (
) in driving awareness for this global campaign dedicated to creating a more
equitable, peaceful and sustainable future for all. It is just one more step
the company is taking toward a better future -- something worth striving for as
we continue to adapt, grow and learn.
For campaign information, visit www.timex.com/wedontstop and here (
) for assets.
* All production for the campaign was completed in 2019, prior to the start of
the COVID-19 pandemic.
For more information, please visit http://timexgroup.com.
PRESS CONTACT
TimexPR@zenogroup.com
SOURCE Timex
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