Chatham Imports and Mestre Consortium Form 50/50 Venture for Super Premium Mezcal Los Siete Misterios
PR88693
MEXICO CITY and NEW YORK, March 26, 2021 /PRNewswire=KYODO JBN/ --
Chatham Imports, a global supplier of premium spirits and wine brands and the
parent company of Michter's Distillery, and a consortium led by Eduardo and
Julio Mestre have formed a new 50/50 venture to own the global trademark rights
to the celebrated super-premium mezcal Los Siete Misterios.
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Under the agreement, Chatham becomes the exclusive global sales and marketing
agent for Los Siete Misterios, excluding Mexico, while the Mestres remain
responsible for the production of Los Siete Misterios as well as sales in
Mexico. This new partnership, which entails an equity investment by Chatham,
will bolster Los Siete Misterios' production capacity and enhance the brand's
route-to-market within the United States and abroad.
Julio Mestre, CEO of Los Siete Misterios, commented: "We have known Matt
Magliocco and his family for years and we have been following what they have
achieved with Michter's internationally and the great job they have done. We
couldn't think of a better partner to help us take Los Siete Misterios to the
next level. Both companies have the same values and each of us shares the same
passion to produce the best spirits in our respective categories. That's why
we are certain this will be a great venture for both companies."
Matt Magliocco, Executive Vice President of Chatham, commented: "We are
absolutely thrilled to partner with Julio and Eduardo in the development of Los
Siete Misterios. I have been friends with Julio and Eduardo for years, and
from the very first day we met, I have admired their commitment to producing
superb Oaxaca mezcal ethically and responsibly. Since founding Los Siete
Misterios in 2010, Julio, Eduardo, and their team have done a remarkable job
establishing one of the world's greatest mezcals and have earned a
well-deserved reputation as leaders in our industry."
Magliocco added, "Los Siete Misterios delivers in every respect, from the
consistently delicious liquid across its diverse range of expressions to the
arresting Catrinas artwork. The brand's preeminent status in Mexico City's
renowned bars and restaurants is a testament to Los Siete Misterios' reputation
and credibility at home. For Chatham, Los Siete Misterios exemplifies all the
qualities we value in a brand and aligns perfectly with our existing
portfolio. We cannot wait to bring Los Siete Misterios to more people in the
United States and around the world."
About Los Siete Misterios
Founded in 2010 by Julio and Eduardo Mestre with only one thing in mind: to
respect and preserve the mezcal making traditions, as well as to promote local
commerce and stimulate the culture of small mezcal producers, all of this with
a contemporary approach. Thus, we were able to relive the past and match it
with the present time, combining the best of both worlds. We remain respectful
of one of the purest essences: the mezcal, a genuine Mexican heritage. The
legends and mysteries of Mexico, our land, were our source of inspiration to
start a quest, looking for a beverage that is fully representative of the
Mexican customs, culture and of course the passion that goes along with every
Mexican product. With support from our bartender friends in over 20 countries,
we have established Los Siete Misterios as one of the most beloved brands in
the Mezcal category. Los Siete Misterios offers a wide range of mezcals
starting with Doba Yej, a copper pot-distilled Espadín; our Ancestral line of
clay pot-distilled Espadín, Barril, Mexicano, Coyote, Arroqueno and Tobala; our
new Ensamble collection of copper pot-distilled Espadín and wild agave blends;
and special releases including our Pechuga expression. For more information,
please visit www.sietemisterios.com
About Chatham Imports
Headquartered in Manhattan's Flatiron District, Chatham represents a portfolio
of quality-focused spirits, wine, and beer labels. Chatham's spirits brands
include Michter's American Whiskey and its Legacy Series consisting of
Bomberger's Declaration Bourbon and Shenk's Homestead Sour Mash, Crop Harvest
Earth Organic Vodka, Farmer's Organic Gin, Foro Amaro and Vermouth, Marti
Autentico Rum, and Faretti Biscotti Liqueur. Chatham's wine offerings are led
by Santa Marina and Tuffo, while the portfolio is rounded out with New
Amsterdam Beer. Chatham's subsidiaries include Michter's Shively and Fort
Nelson distilleries in Louisville, Kentucky, as well as Michter's 145-acre farm
and operations in Springfield, Kentucky. Chatham products are sold in all 50
United States as well as approximately 60 foreign markets spanning the
Americas, Europe, the Middle East, and Asia-Pacific. For more information,
please visit www.chathamimports.com.
Chatham Imports Contact: Los Siete Misterios Contact:
Matt Magliocco Eduardo Mestre
+1 (502) 774-2300 x470 +52 55 29812311
mmagliocco@chathamimports.com emestre@sietemisterios.com
SOURCE Chatham Imports
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