HUAWEI AppGallery Connect Academy - Live Event Offers Actionable Insights and Empowers App Developers to Grow Their Business to New Levels
PR88713
SHENZHEN, China, March 29, 2021 /PRNewswire=KYODO JBN/ --
The HUAWEI AppGallery Connect Academy · Live event which will be held from
11:00 UTC+02:00 on March 31, 2021 will offer participants the opportunity to
learn how to fully harness AppGallery's global distribution capabilities in
order to stand out from the competition, grow their user base and monetize
their apps.
The success of an app is not just dependent on the value it offers users, but
also how efficiently it reaches them. How to acquire the most users? How to
reach target users with optimal precision? How to improve monetization while
continuing to acquire users?
HUAWEI AppGallery Connect app service platform is designed to help app
developers improve development and operations efficiency, attract a wider range
of users and generate greater revenue by offering end-to-end services at every
step of the way from app innovation and development, to distribution,
operations, and analysis.
Partner with AppGallery Connect to grow business, by harnessing global app
distribution and broad-based device support.
As a top-3 global app marketplace, HUAWEI AppGallery has attracted over 530
million MAU in 170+ countries and regions by the end of 2020. And 2.3 million
developers have partnered with AppGallery across the globe, achieving 384
billion app distributions on AppGallery in 2020 alone.
Apart from app distribution, AppGallery Connect can also provide rich
operations and growth services to boost business success.
A/B Testing: Conduct group experiments to determine the best variant for apps.
In one notable example, an app development team split users into two groups to
determine whether a new function could facilitate user engagement. With the
help of A/B Testing, the team found the new function is attractive to users,
and finally released it, which was proven correct, as the daily user activity
duration rose by 15%.
Remote Configuration: Change how the app looks and works, without requiring
users to update the app.
Sleep Sounds is an app that provides lullabies and natural white noise to help
users fall asleep with greater ease. The Sleep Sounds team utilized the Remote
Configuration service to make changes to their app, while also avoiding the
need to release a new version. Just two weeks into using the service, Sleep
Sounds saw an 8% increase in its number of users, and a 10% increase in user
engagement.
App Linking: Provide a consistent link access across platforms and versions,
for higher conversion rates.
For example, if some companies are planning a promotion in their apps, App
Linking can help them place the promotional link on a diverse range of ad
platforms. By tapping a link, the user can directly access the in-app content.
Those users who have not installed the app will be redirected to HUAWEI
AppGallery for download and installation.
App Messaging: Send contextual messages to engage users.
With the Call Screen app, users can choose from a range of customized incoming
call skins. Its developer found that some of the new skins they had released
were not being downloaded by many users. To address this, they used the App
Messaging service to notify users of newly available skins, after obtaining the
users' consent. The service helped increase the number of app users by 11% in
just three weeks.
AppGallery Connect Academy · Live: We Connect, You Grow
To learn more about the operations and growth services in AppGallery Connect,
please come to the "AppGallery Connect Academy · Live", held from 11:00
UTC+02:00 on March 31, 2021.
SOURCE Huawei consumer business group
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Caption: Agenda of AppGallery Connect Academy·Live on March 31st
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