Xinhua Silk Road: Chinese distiller Xifeng Group focuses on building int'l baijiu brand featuring Silk Road culture
PR88710
BEIJING, March 26, 2021 /PRNewswire=KYODO JBN/ --
Xifeng Group, a renowned Baijiu maker based in northwest China's Shaanxi
Province, held a commendation conference on Tuesday in Xi'an, capital city of
Shaanxi, for recognition of the national dealers and suppliers.
Former New Zealand prime minister Jenny Shipley, vice president of NEXT
Federation Dr. Jae-Hoon Yoo, and other overseas guests sent video blessings to
the company at the conference.
Facing double pressure posed by the COVID-19 pandemic and the global economic
downturn in 2020, the company achieved a sales revenue of 6.3 billion yuan,
with that of self-run products realizing an increase of 100 percent.
In the context of pushing a "dual circulation" development pattern, in which
domestic and overseas markets reinforce each other, with the domestic market as
the mainstay, Xifeng Group has been eyeing the international market, and
expedited international layouts.
The company has signed contracts with many overseas distributors and reached
cooperation intentions with many foreign merchants to expand its presence in
the international market.
In 2020, Xifeng Group firmly promoted the strategy of "high-end and national
development" and implemented the "4 plus 6 plus 16" national market layout,
namely four strategic zones, six special zones, and 16 provincial branches and
international divisions, noted Zhang Zheng, Party chief and chairman of the
company.
Chang'an, the name of Xi'an in ancient times, was the starting point of the
ancient Silk Road, and developed amid this atmosphere, Xifeng baijiu is a
well-deserved baijiu brand boasting Silk Road culture, said Zhang.
The company will fully take the location advantage of the Belt and Road to
build a cultural tourism experience zone that integrates raw grain planting,
production and brewing, picking experience, cultural dissemination, and
customization of baijiu worthy of collection, and further improve customer
experience to construct new marketing for Chinese baijiu, he added.
See the original link: https://en.imsilkroad.com/p/320509.html
SOURCE Xinhua Silk Road
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=387665
Caption: Photo shows the scene of the commendation conference held by Xifeng Group
Tuesday in Xi'an, capital city of northwest China's Shaanxi Province, for
recognition of the national dealers and suppliers.
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。