Globe pioneers data as currency in the Philippines
PR88737
MANILA, Philippines, March 29, 2021 /PRNewswire=KYODO JBN/ --
Leading Philippine telco, Globe unveiled its first-in-market innovation, GBs
(gigabytes) to Points, during the first Globe Innovation Fest. This feature is
available to Globe mobile and broadband customers, allowing unused gigabytes of
customers' data to be converted into Globe Rewards points.
Globe Rewards is the telco's incomparable loyalty program that can be used to
buy essential items like food, groceries, telco products, even appliances and
donate to causes. Globe Rewards is highly popular in the country as Filipinos
use their points as cash to cope with the effects of the COVID-19 pandemic.
This gives both mobile and broadband customers more value for money because
with "data as currency", no unused customer data goes to waste.
"The impact of the pandemic in the country has been tremendous. So we
reinvented the way Filipinos use their data because we believe now is the best
time to help our customers who are already reeling from the crisis. This helps
extend real value for what they pay for," said Issa Guevarra-Cabreira, Globe
Deputy Chief Commercial Officer.
While Prepaid customers are able to get 1 point for every GB converted,
Postpaid customers will be able to convert 1GB to 10 Globe Rewards points.
Likewise, Globe At Home Prepaid WiFi customers can convert 3GBs to 3 Rewards
points.
"Data may be converted into points at any time within the promo validity or
before the plan's cut off date. Converting unused data to Globe Rewards points
can be done using the Globe One app," Guevarra-Cabreira added.
The Globe Rewards points can be used at over 13,000 stores for shopping,
dining, entertainment, travel and Globe products nationwide.
Customers can use Globe Rewards points to shop in Lazada, order meals from
GrabFood, watch Korean movies using Viu or even play games through Razer Gold
pins.
"Customers can watch videos, play games, shop online, and even buy insurance,
without having to spend, all in the safety of their homes. There is a bigger
world to discover with the reinvented Globe Rewards," Guevarra-Cabreira said.
To know more about Globe, visit www.globe.com.ph.
About Globe Telecom
Globe Telecom, Inc. is a leading full-service telecommunications company in
the Philippines and publicly listed in the Philippine Stock Exchange with the
stock symbol GLO. The company serves the telecommunications and technology
needs of consumers and businesses across an entire suite of products and
services including mobile, fixed, broadband, data connectivity, internet and
managed services. It has major interests in financial technology, digital
marketing solutions, venture capital funding for startups, and virtual
healthcare. In 2019, Globe became a signatory to the United Nations Global
Compact, committing to implement universal sustainability principles. Its
principals are Ayala Corporation and Singtel, acknowledged industry leaders in
the country and in the region. For more information, visit www.globe.com.ph.
Follow @enjoyglobe on Facebook, Twitter, Instagram and YouTube.
SOURCE Globe Telecom
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