Sharing the same values of excellence and innovation as the America's Cup, Maison Mumm will take part in the 36th edition presented by Prada
PR88553
Sharing the same values of excellence and innovation as the America's Cup, Maison Mumm will take part in the 36th edition presented by Prada as official champagne partner
PARIS, March 17, 2021, /PRNewswire=KYODO JBN/--
Maison Mumm is proud to be partnering with the 36th America's Cup presented by
Prada, considered the pinnacle of yacht racing. Starting on March 10th, the
race was contested on the inner Hauraki Gulf, off of Auckland, NZ, between the
Defender Emirates Team New Zealand and the Challenger of Record Luna Rossa
Prada Pirelli.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8869151-americas-cup-maison-mumm-36th-edition-presented-by-prada/
For the second time in its history, Maison Mumm has partnered up with this
historic and legendary race, one of the most prestigious sporting events in the
world. It was an obvious choice for the Maison since the America's Cup shares
the same values that it was founded on: a strong sense of heritage and the
pursuit of excellence, challenges and innovation.
Held every four years, the America's Cup is considered yachting's most coveted
prize. Teams compete for the oldest trophy in international sport and the
titleholder sets the rules, including the choice of boat and racing format.
Each yacht represents innovative design and technology and this cup will
feature an AC75 design, a radical 75ft long monohull with no keel that flies on
foils at speeds up to 50 knots.
Long affiliated with sailing, Maison Mumm is drawn to ventures, including
technological innovations, and has found in the America's Cup the same
pioneering spirit that has defined it since its founding in 1827. The Maison
cultivates its ability to innovate by continually improving the quality of its
wines. This philosophy of excellence is best encapsulated by the motto of
founder Georges Hermann Mumm: "Only the best".
For the 36th America's Cup, Maison Mumm has created a limited edition of its
iconic Mumm Grand Cordon cuvee. This champagne is the epitome of the Maison's
signature style since it expresses all the nuances of the Pinot Noir grape
variety from the Champagne region of France. The grapes are sourced from over
100 crus to create a bold, rich wine that subtly balances the power and
structure of Pinot Noir with the elegance and minerality of Chardonnay and the
fruitiness of Meunier. Whether toasting milestones or new beginning, the
aromatic richness and intense freshness of Mumm Grand Cordon evokes life's most
unforgettable moments.
This emblematic cuvée, outmatched only by the racing intensity of the America's
Cup, can be enjoyed at the Mumm Yacht Club. Situated in the heart of the
America's Cup Race Village, the custom-built bar offers a premium way to watch
the sailing and soak up the sun, all while enjoying a glass of Mumm champagne.
ABOUT MAISON MUMM
Mumm is part of Martell Mumm Perrier-Jouet, the prestigious cognac and
champagne business of Pernod Ricard, the world's n°2 in wines and spirits. With
its distinguished heritage dating back to 1827, Mumm is the leading
international champagne House in France and third worldwide*. Mumm Grand Cordon
pays tribute to the iconic red sash – indented in the glass as part of a whole
series of innovations. The revolutionary bottle is the perfect embodiment of
the spirit of the House associated with audacious challenges and groundbreaking
endeavours.
* IWSR 2016
Contact:
Laurie Pierrin
laurie.pierrin@pernod-ricard.com
+33 1 70 93 25 53
Photo - https://mma.prnewswire.com/media/1458271/Emirates_Team_New_Zealand.jpg
Logo - https://mma.prnewswire.com/media/1457154/Maison_Mumm_Logo.jpg
SOURCE: Maison Mumm
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