The Spielwarenmesse 2021 Summer Edition cancelled in July
PR88768
NUREMBERG, Germany, March 30, 2021 /PRNewswire=KYODO JBN/ --
- Prolonged pandemic hampers planning
- Relaunch in 2022 with a strong digital offering
The first-ever Summer Edition of the world-renowned Spielwarenmesse in
Nuremberg was to open its doors this July after being postponed in January. In
its role as organiser, Spielwarenmesse eG had pulled out all the stops to
provide the industry with a suitable networking platform this year. Following
the unrelenting uncertainty surrounding the coronavirus pandemic both on a
national and international level, it has been decided to cancel the event and
to focus instead on Spielwarenmesse 2022. The resolution was passed at the
supervisory board meeting on 25 March.
Commenting on this latest move, Ernst Kick, CEO Spielwarenmesse eG, stated:
"Initially, we received excellent feedback about the Summer Edition from both
exhibitors and visitors. In recent weeks, however, the disappointingly slow
improvement in the pandemic has been fuelling uncertainty across the industry.
Our top priority remains the health and safety of all our participants." The
lack of political perspective with regard to trade fairs has had a considerable
impact on the ability of exhibition organisers to make firm plans and for
international manufacturers and buyers to schedule and book their travel and
accommodation. Despite the measures already set in motion, it would be
impossible to stage the Spielwarenmesse Summer Edition successfully without
having the all-important run-up to the fair clearly mapped out.
"From now on, all energy will be channelled into the regular Spielwarenmesse
which is scheduled to run from 2 to 6 February 2022 and will take place in
conjunction with Spielwarenmesse Digital. For the first time ever, the
organiser will be linking the indispensable experience of the live exhibition
in Nuremberg with the virtual world, enhancing the participation of both
suppliers and buyers whilst providing them with the best possible service.
"We're receiving such a positive response from across the board. The market
players cannot wait to get together again in February. And we're very much
looking forward to welcoming everyone back to Nuremberg for the 72nd
Spielwarenmesse," Mr Kick concluded.
Note for editors: Reprint free of charge. Images are available at
www.spielwarenmesse.de/media. Please provide us with a voucher copy on
publication.
Spielwarenmesse(R)
Spielwarenmesse(R), the leading international fair for toys, hobbies and
leisure, is organized by the fair and marketing services provider
Spielwarenmesse eG. The trade fair creates a comprehensive communication and
ordering platform for 2,800 national and international manufacturers. The
presentation of new products and the extensive industry overview provide a
valuable pool of information for annual market orientation for around 65,000
buyers and toy traders from more than 130 nations. Spielwarenmesse(R) has also
been a protected word mark in Germany since 2013.
Fair date: Spielwarenmesse®, Wednesday to Sunday, 2 – 6 Feb 2022
Photo - https://mma.prnewswire.com/media/1476419/Spielwarenmesse_2022.jpg
Logo - https://mma.prnewswire.com/media/1477206/Spielwarenmesse_2022_Logo.jpg
Source: Spielwarenmesse eG
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