TCS Embarks on a New Brand Direction to Power its Next Horizon of Transformation-led Growth
AsiaNet 88777
NEW YORK and MUMBAI, India, March 31, 2021 /PRNewswire=KYODO JBN/ --
- Tata Consultancy Services' New Brand Statement, 'Building on Belief', Puts
its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT
services, consulting & business solutions organization, today unveiled a new
brand statement, 'Building on Belief' (
), to articulate its mission and relationship with customers as it embarks on
its next decade of transformation-led growth.
Logo - https://mma.prnewswire.com/media/1477373/TCS_Logo.jpg
The new brand vision encapsulates the active and collaborative role that TCS
plays in partnering with customers over the long term, leveraging its
contextual knowledge, investments in research and innovation, and technology
expertise to help them grow, and achieve their purpose-led transformation
goals. It also reflects TCS' own belief that it, along with its customers, can
harness collective knowledge to innovate in ways that result in better futures
for individuals, communities and the planet.
"Every innovation and every transformational journey begins with the belief
that it will make the world better," said Rajesh Gopinathan, MD & CEO, TCS. "We
are partnering with our customers in realizing that belief as well as their
purpose. It is who we are as an organization and reflects our bold ambition as
we embark on our next decade of growth."
'Building On Belief', represents a brand promise based on some core strengths
that TCS has come to be known for viz. a long term approach based on shared
purpose that benefits clients through the breadth of reach and ubiquity of
involvement; innovation and the responsible, sustainable and strategic view it
provides and the ability to harness collective knowledge to create
technology-led solutions for transformative, measurable impact.
"For decades, we have worked with our customers with a shared purpose-
leveraging the power of innovation, knowledge and technology to transform
businesses," said Rajashree R, CMO, TCS. "Our new brand articulation and
purpose statement paves the way to engage with our customers as their growth
and transformation partners and bring together the power of our contextual
knowledge and expertise, to help them master their journey. We are excited to
take this new articulation of our brand to our clients, associates and all
other stakeholders."
In January, a report by Brand Finance found that TCS' brand value grew by
$1.4Bn in 2020, on an annual basis; the highest brand value growth in IT
services. TCS was also counted amongst the top 3 IT services brands in the
world and was the fastest growing brand in the industry over the last decade
(2010-2020). In the same period, TCS was selected as a Superbrand in the US for
its brand reputation, and a Superbrand in the UK.
For further details on the new brand articulation and purpose, click here:
https://www.tcs.com/buildingonbelief
About Tata Consultancy Services (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions
organization that has been partnering with many of the world's largest
businesses in their transformation journeys for the last 50 years. TCS offers a
consulting-led, cognitive powered, integrated portfolio of business, technology
and engineering services and solutions. This is delivered through its unique
Location Independent Agile(TM) delivery model, recognized as a benchmark of
excellence in software development.
A part of the Tata group, India's largest multinational business group, TCS has
over 469,000 of the world's best-trained consultants in 46 countries. The
company generated consolidated revenues of US $22 billion in the fiscal year
ended March 31, 2020 and is listed on the BSE (formerly Bombay Stock Exchange)
and the NSE (National Stock Exchange) in India. TCS' proactive stance on
climate change and award-winning work with communities across the world have
earned it a place in leading sustainability indices such as the Dow Jones
Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good
Emerging Index. For more information, visit us at www.tcs.com.
TCS media contacts:
Asia Pacific Email: charlene.lee@tcs.com | Phone: +65 9138 4370
Australia and Email: kelly.ryan@tcs.com | Phone: +61 422 989 682
New Zealand
Benelux Email: joost.galema@tcs.com | Phone: +31 615 903387
Canada Email: tia.thomas@tcs.com | Phone: +1 647 790 7602
Europe Email: mattias.afgeijerstam@tcs.com | Phone: +46 723 989 188
India Email: arushie.sinha@tcs.com | Phone: +91 22 6778 9960
Email: saxena.kritika@tcs.com| Phone: +91 22 6778 9999
Japan Email: douglas.foote@tcs.com | Phone: +81 80-2115-0989
Latin America Email: martin.karich@tcs.com | Phone: +569 6170 9013
Middle East Email: s.hasneen@tcs.com | Phone: +971567471988
& Africa
Nordics Email: roland.bagen@tcs.com | Phone: +46 70 317 80 24
UK Email: peter.devery@tcs.com | Phone: +44 20 3155 2421
USA / Canada Email: william.thomas@tcs.com | Phone: +1 203-984-3978
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Consultancy Services Limited (TCS). The content / information contained here is
correct at the time of publishing. No material from here may be copied,
modified, reproduced, republished, uploaded, transmitted, posted or distributed
in any form without prior written permission from TCS. Unauthorized use of the
content / information appearing here may violate copyright, trademark and other
applicable laws, and could result in criminal or civil penalties.
Copyright (C) 2021 Tata Consultancy Services Limited
SOURCE Tata Consultancy Services
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