Lenzing announces TENCEL(TM) #checkwhatsgood campaign to celebrate Earth Day 2021
PR88805
LENZING, Austria, March 31, 2021 /PRNewswire=KYODO JBN/ --
After a year that brought sudden change to the world, a key focus in 2021 has
been to restore life to the way it should be. Bringing the theme of this year's
Earth Day, "RESTORE OUR EARTH(TM)" to life, Lenzing's TENCEL(TM) brand will
rollout a new action-oriented social media campaign, #checkwhatsgood. The
campaign aims to bring attention to sustainable fashion and purchase habits
alongside a variety of global and regional brands, designers and influencers.
In addition, the TENCEL(TM) brand will continue its partnership with One Tree
Planted for the third consecutive year and develop new partnerships with NGOs
to drive consumer actions.
TENCEL(TM) makes a difference with #checkwhatsgood
With numerous fashion brands to choose from, consumers have been looking for
ways to identify brands that truly emphasize on responsible production. As
brick-and-mortar stores became inaccessible during the pandemic, shopping
habits have shifted to almost exclusively online in many countries. To help
restore consumer trust, Lenzing is launching #checkwhatsgood, an eco-conscious
movement that runs on social media channels.
The campaign aims to encourage consumers to join the environmental responsible
movement by making smart choices in fashion purchases. One of the campaign's
main goals is to highlight the TENCEL(TM) logo as a mark of conscious design.
Additionally, the TENCEL(TM)brand will be running different activations.
Instagram filters, pop quizzes and a few surprise influencer engagements are
all in the lineup for Earth Day celebrations. The Instagram campaign will begin
on April 01, and users can share photos and videos of what exactly is good for
the planet and fashion industry.
Helping the world with existing and new partners
To build and create partnerships in support for a brighter future, Lenzing is
supporting various Earth Month activations regionally. In the U.S. since 2019,
Lenzing has supported the planting of more than 26,000 trees through
partnership with One Tree Planted(https://onetreeplanted.org/), a charity that
helps global reforestation efforts. To reaffirm Lenzing's commitment, the
TENCEL(TM) brand will initiate the planting of 10,000 trees.
Lenzing is also partnering with Lindungi
Hutan(https://lindungihutan.com/tencellandak), an NGO from Indonesia that
focuses on website crowdfunding for planting trees, reforestation and one of
the platforms that aim to save Indonesia from deforestation. The partnership
will feature a campaign to drive donation for tree-planting in Indonesia.
Given consumer education is key to driving sustainability efforts, Lenzing will
partner with Fashion Revolution
Japan(https://www.fashionrevolution.org/asia/japan/) to conduct educational
panel discussion and interactive workshops for consumers. Lastly, Lenzing will
join hands with DripbyDrip(https://www.fashionrevolution.org/asia/japan/), an
NGO from Germany committed to tackling water issues in the fashion and textile
industry. DripbyDrip will introduce an educational program to showcase how high
water consumption and subsequent waste can be in manufacturing garments and
highlight ways to reduce one's water footprint.
Championing sustainability from home
Nowadays, public safety is the first priority. While vaccinations have been
rolled out, the rate of resuming to "normal" varies. As a result, Lenzing is
developing a 7-day manual weekly checklist for followers to learn how to reduce
carbon footprint and make the world a better place from the safety of their
homes. The manual will highlight accomplishable little changes, including how
and where to choose sustainable wear.
Earth Month is a valuable period to reflect on one's own ecological footprints
and consider ways to reduce any impact on the planet. The TENCEL(TM) brand is
committed to supporting the fashion industry's eco-movement and bringing
sustainable choices for consumers.
Please check out #checkwhatsgood campaign on the TENCEL(TM) website and social
media platforms from April 01, 2021 onward.
https://www.tencel.com/earth-day-2021
Photo link:
HERE(https://mediadb.lenzing.com/pinaccess/pinaccess.do?pinCode=v66qLqee8KcI)
SOURCE: TENCEL
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