Moonbug Entertainment Announces Major Expansion Across China With IQIYI and ByteDance
PR88787
LONDON, March 31, 2021 /PRNewswire=KYODO JBN/ --
-- Makes Global Sensation 'CoComelon' Available to Hundreds of Millions of
Viewers
Moonbug Entertainment Ltd. ( https://www.moonbug.com ), one of the largest
digital media companies in the world, today announced that it has brought the
biggest kids program, CoComelon, to China through broadened and newly
established partnerships with the country's leading streaming platforms - iQIYI
and ByteDance/Xigua Video. With these agreements, Moonbug has extended the
reach of CoComelon, which is already greatly loved in most of the world, giving
the Chinese platforms' hundreds of million viewers access to watch and listen
to content in Mandarin and English.
Photo - https://mma.prnewswire.com/media/1477701/Moonbug_CoComelon_to_iQIYI.jpg
Moonbug has experienced tremendous distribution growth globally and last year
established its footing within China. Moonbug's brands, which are focused on
providing children with enriching content, have continued to grow in fandom and
these new partnerships offer new in-market opportunities for the media company.
"The expansion of CoComelon to China is the start of a new, expansive chapter
for Moonbug and lays the foundation for future partnerships within the market,"
said Nicolas Eglau, Managing Director EMEA & APAC, Moonbug. "Our ambition is to
ensure every child in China has the ability to connect with CoComelon
characters through one or more of their preferred platforms."
CoComelon teaches children how to take on everyday activities and role models
positive behavior with a sense of enthusiasm. Kids can easily relate to the
universal themes and everyday narratives such as eating your vegetables,
learning to tie your shoes and getting ready for bed. With its bright and bold
colors and cheerful nursery rhymes and phrases, CoComelon attracts children
aged one to four to sing and dance along with JJ and his siblings as they learn
letters, numbers, animal sounds, colors and more.
Moonbug is having active conversations with additional partners for further
launches in the weeks to come. To learn more about Moonbug, please visit
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company
providing values-based educational programming for children. Its popular kids
lineup includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic
Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko's Garage,
ARPO and many more which are available in 27 languages.
In just two years, it has become a kids programming powerhouse with a library
of more than 550 hours of content, which is distributed on more than 100
platforms globally, including Disney, KT Corporation, SK Broadband, Tsutaya,
Tencent and ByteDance/Xigua Video. In May of 2020, Tubular Labs named Moonbug
one of the leading digital kids' entertainment companies in the world based on
the total number of minutes watched worldwide.
About iQIYI
Launched on April 22, 2010, iQIYI is known for its high standards for quality,
as well as its youthful and stylish branding. iQIYI has since achieved
worldwide popularity and built up a massive userbase, allowing the company to
constantly innovate across all areas of its business: technology, content,
marketing and product development. iQIYI listed on NASDAQ on March 29, 2018,
with the ticker symbol of "IQ". The company's comprehensive entertainment
ecosystem provides users with services such as e-commerce, comics, literature,
online games, ticket sales and short videos. We have a diversified business
model, and are leading power in China's online video industry.
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life.
With a suite of more than a dozen products, including TikTok and platforms
specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance
has made it easier and more fun for people to connect with, consume, and create
content.
The company has more than 240 offices in over 120 cities, including Beijing,
Shanghai, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai,
Singapore, Jakarta, Seoul, and Tokyo. As of November 2019, ByteDance has over
60,000 employees and 15 research and development centers around the globe.
SOURCE Moonbug
CONTACT: Kate Holman, kate@clarity.pr
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