TUMI unveils premium capsule luggage and travel collection inspired by McLaren
PR88789
NEW YORK and LONDON, March 31, 2021 /PRNewswire=KYODO JBN/ --
TUMI, the leading international travel and lifestyle brand, today unveils its
new collection designed and developed in partnership with luxury supercar maker
and Formula 1 team, McLaren.
Logo - https://mma.prnewswire.com/media/1477707/TUMI_and_McLaren_Logo.jpg
McLaren's designers, engineers, and racers travel thousands of miles around the
world each year in pursuit of perfection. Just as each driver relies on their
car to get them across the finish line, the team depends on their luggage and
travel necessities to get them to their destination. That inspiration manifests
in the superior made-to-last quality of the collection.
For over 45 years, TUMI has built a reputation for innovation, functionality
and durable design, with a focus on optimising the journeys of Global Citizens.
Since announcing in 2019 that the two companies would work together, TUMI's
Creative Director, Victor Sanz and Rob Melville, McLaren's supercar Design
Director have created a premium capsule collection of elegant business, travel
and everyday essentials. Each piece is designed to uncomplicate, while
elevating performance in all aspects of life on the move.
From automotive to sports, TUMI is inspired by the world's most innovative
industries. For McLaren—a renowned global leader in embedding cutting-edge
technology into products with a clear design aesthetic—travel and lifestyle are
integral. The two brands share the common vision of continually pursuing higher
levels of excellence, which is reflected in the considered details and choice
of materials in the McLaren inspired TUMI range.
Embodying TUMI and McLaren's mutual ethos of performance luxury, the capsule
collection is comprised of nine pieces. Each encompasses elements of McLaren's
sleek, bold supercars and race cars. All are highlighted with McLaren's
signature Papaya colourway and feature CX6(R) carbon fibre accents.
Key travel pieces include the Aero International Expandable 4 Wheel Carry-On
and the Quantum Duffel. The carry-on is crafted in a hybrid of materials,
including Tegris(R), an extremely hard-wearing thermoplastic composite found in
race cars. The hard shell is contrasted by a moulded-fabric front panel with a
supercar-influenced design that is echoed throughout the collaboration.
This solid build allows the collection to protect the contents it carries,
incorporating further elements of McLaren's supercar designs. The interior
features a compression strap that takes its cues from the six-point racing
harnesses found in its race cars and track-only models such as the
limited-edition McLaren Senna GTR.
The Velocity Backpack was created to keep wearers connected all day long thanks
to the inclusion of a USB port and padded laptop compartment. TUMI's hallmark
"Add-a-Bag" sleeve makes it a fitting companion to the collection's carry-on.
The Torque Sling and Lumin Utility Pouch are additional contemporary styles for
light-carry and hands-free days. The Orbit Small Packing Cube, Trace Expandable
Organizer, and split compartment Teron Travel Kit are all ultra-portable
accessories to keep your belongings protected, organised, and readily available
through every leg of your journey.
The collection will be available 31 March 2021 via TUMI.com, TUMI's Global
retail stores, McLarenstore.com, and select McLaren retailers Globally.
Victor Sanz, Creative Director, TUMI said:
"For me, this is the ultimate collaboration as TUMI and McLaren have an innate
synergy. We're two like-minded brands who share the same values—unparalleled
quality, technical innovation and design excellence. The value of this
partnership, however, extends beyond the product. With a keen focus on
lifestyle, we design for the betterment of the customer experience. With
McLaren's advanced technology and our top-of-the-line materials, our gear can
tackle the most arduous excursions and still effortlessly translate into daily
life."
Rob Melville, Design Director for McLaren Automotive, said: "When I first met
with Victor to define the collection we quickly realised that we each brought a
shared creative vision for what we wanted to achieve.
"At McLaren we focus on articulating a clear design language and materials
selection which combines and leads into our car's performance. We wanted to
capture those aspects with TUMI so we've spent a great deal of time working to
analyse and refine every aspect of this collection. The result is something
that I am incredibly proud of and that I believe will elevate the owner's
experience while serving as a reminder that, like our cars, it's about enjoying
the journey and not simply the destination."
Mark Waller, Chief Commercial Officer for McLaren Racing, said: "McLaren
strives to push the boundaries of design, performance and perfection in
everything it does, whether on the road or on the track. This collaboration
exemplifies that spirit. We are delighted to be collaborating with TUMI on this
collection. We look forward to seeing our race team use it around the world as
we commence the 2021 Formula 1 season."
About TUMI
Since 1975, TUMI has been creating world-class business, travel and performance
luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects
of life on the move. Blending flawless functionality with a spirit of
ingenuity, we're committed to empowering journeys as a lifelong partner to
movers and makers in pursuit of their passions. The brand is sold globally in
over 75 countries with approximately 2,000 points of sale.
For more about TUMI, visit www.TUMI.com
About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance supercars. Every
vehicle is handassembled at the McLaren Production Centre (MPC) in Woking,
Surrey, England. Launched in 2010, the company is now the largest part of the
McLaren Group.
The company's product portfolio of GT, Supercar, Motorsport and Ultimate models
are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it
introduced lightweight and strong carbon fibre chassis into Formula 1 with the
McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car—the company has not
built a car without a carbon fibre chassis since. As part of the Ultimate
Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1(TM).
2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only
Senna GTR and unveiled the 620R and the McLaren Elva.
In 2020, McLaren launched the 765LT. In addition, it unveiled the all-new
lightweight architecture innovated and manufactured at the £50m McLaren
Composites Technology Centre opened in the Sheffield region in the North of
England that will underpin the next decade of McLaren's electrified future.
To support the development, engineering and manufacture of its range of
innovative sportscars and supercars, McLaren Automotive partners with world
leading companies to provide specialist expertise, technology and solutions.
These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard
Mille and Tumi.
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963.
The team entered its first Formula 1 race in 1966. McLaren has since won 20
Formula 1 world championships, more than 180 Formula 1 Grands Prix, the Le Mans
24 Hours at its first attempt, and the Indianapolis 500 three times.
McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US.
The team will contest the 2021 FIA Formula 1 World Championship with Lando
Norris and Daniel Ricciardo and will race in the INDYCAR Series with drivers
Pato O'Ward and Felix Rosenqvist.
Source - TUMI
CONTACT: McLaren Automotive: Piers Scott, Director of PR & Marketing, McLaren
Automotive, 07387 548 837, piers.scott@mclaren.com, Daniel Golding, Global Head
of Corporate Communications, McLaren Automotive, 07717 450 469,
daniel.golding@mclaren.com, McLaren: Tim Bampton, Chief Communications Officer,
McLaren Racing, tim.bampton@mclaren.com / +44 (0) 7468 714614, Siobhan Filsell,
Brand & Partner Communications, McLaren Racing, siobhan.filsell@mclaren.com /
+44 (0) 7879 890 260, TUMI: Jillian Lore, Sr. Manager, Digital Communications,
TUMI jillian.lore@tumi.com / +01 (0) 646-885-8118
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