Health Tech Company Hologram Sciences Launches Personalized Health & Nutrition Innovation With $100 Million Backing
PR88843
BOSTON and NEW YORK, April 5, 2021 /PRNewswire=KYODO JBN/ --
-- Backed by Royal DSM, Hologram seeks to disrupt nutrition marketplace by
offering consumer-facing personalized solutions
Royal DSM, a global science-based company in nutrition, health and sustainable
living, announced the launch of Hologram Sciences, a consumer-facing company
that will create brands targeting various health conditions. By combining
health diagnostics, digital coaching and personalized nutrition, Hologram
Sciences brands will provide consumers with more holistic solutions to manage
their health. The mission-driven company combines top Silicon Valley talent,
formerly of Uber, Fitbit and Facebook.
Hologram Sciences is backed with a $100 million investment by Royal DSM, which
has made personalized nutrition a key pillar in its nutrition strategy,
allowing the company to combine a range of capabilities and resources to cover
the entire personalized nutrition value chain all the way to the consumer.
Hologram Sciences will provide state-of-the-art consumer-facing personalized
nutrition solutions that have been clinically proven to address a variety of
consumer health needs. As solutions are validated in-market, they will be
available to DSM customers. Hologram will also work to incubate products with
DSM customers and partners, based on the latest consumer insights and
leveraging their agile approach.
Ian Brady, who co-founded U.S. financial services firm SoFi, will lead Hologram
Sciences. Brady transitioned from a successful career in finance to health tech
after his wife was diagnosed with gestational diabetes for the third time. In
his research to find a personalized nutrition service for his wife and others,
he came up empty, prompting this entrepreneur to create one.
"I am excited to be advancing the availability of personalized nutrition so no
one else needs to go through the struggles my family experienced," Brady said.
"With a highly dynamic team combining expertise in tech, brand marketing, and
the nutrition innovation and science power of DSM, we can reveal that our first
solution will be a rapid immunity concept, addressing the current acute concern
over the ongoing COVID-19 pandemic."
Along with nutritional supplements and diagnostics, the company's proprietary
digital platform will provide consumers with a personalized experience
including access to registered dietitians, allowing them to better understand
how their lifestyle, nutrition and other factors impact overall health and what
they can do to live healthier lives.
"We're thrilled to fund a powerful, data-driven platform that's fused with
DSM's capabilities and product resources," said Dimitri de Vreeze, Co-CEO at
DSM. "With the help of key experts — including nutritionists, dietitians,
scientists and advisors — Hologram Sciences will be taking personalized
nutrition to a new level for consumers and DSM's customers."
The focus on wellness and nutrition is a core value within Hologram Sciences
itself, where leaders built a value system based on integrity, accountability
and inclusiveness.
"We're looking to bring mission-driven change to the wellness marketplace by
recruiting a passionate team," said Hologram Sciences chief marketing officer,
Jess Graham, who previously served as global head of consumer product marketing
for Instagram. "We want to create a world where Hologram Sciences products are
the best in helping people live healthier lives."
Hologram Sciences is rapidly expanding its team to bring together people who
are passionate about using pioneering science and technology to reimagine the
future of nutrition. Graham and Brady will be joined by an experienced,
entrepreneurial and global executive team that includes:
-- Nate Matusheski, Ph.D., chief science officer
-- Thomas McMennemin, chief product officer
-- Laura Artigas, chief commercial officer
About Hologram Sciences, Inc.
Hologram Sciences is a newly formed, fast-moving, consumer-focused, pre-launch
start-up backed with a $100 million investment by Royal DSM. We rapidly develop
and deliver new brands to market to help people get healthier and feel better
by reimagining the future of nutrition — bringing together proven science,
pioneering technology, and habit-building to create truly personalized
solutions that drive lasting consumer relationships. We are passionate about
helping people overcome obstacles to feel better every day; we are grounded in
transparency and proven clinical science; and, we are committed to creating
products, and an organization, that are fully inclusive and equitable. More
information can be found at www.hologramsciences.com
SOURCE: Hologram Sciences, Inc.
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