CIFF Guangzhou Connects 357,809 Visitors with 4,000 Quality Brands
PR88881
GUANGZHOU, China, April 7, 2021 /PRNewswire=KYODO JBN/ --
China International Furniture Fair (Guangzhou) ("CIFF Guangzhou") wrapped up
its highly successful 47th edition on March 31. Held over eight days, across
750,000 sqm of exhibition space, the 47th edition of CIFF Guangzhou welcomed
4,000 exhibitors and over 357,809 visitors, a 20.17% increase compared with the
pre-pandemic edition in 2019. CIFF's online exhibition platforms garnered over
7.6 million views.
CIFF Guangzhou brought together brands and attendees from the industry's
upstream and downstream with dozens of cutting-edge themed exhibitions and
forums, ranging from high-end design and the latest styles to material trends
and smart technologies. Focused on the full supply chain from design to
manufacturing and consumers, the fair covered multiple segments: home
furniture, home decor and home textiles, outdoor leisure, office furniture,
furniture machinery and raw materials.
"The needs and requirements of the furniture industry have evolved in the
context of the pandemic. That's why this year, CIFF Guangzhou promoted the
value of original design while creating an upgraded business model in touch
with the latest circumstance. Our goal is to improve quality while maintaining
stability, nurture design innovation, connect the extraordinary domestic market
with export opportunities, strengthen the industry chain, and improve digital
services," said Xu Bing, Deputy Director of China Foreign Trade Center.
Earlier this year, CIFF Guangzhou launched a repositioning strategy anchored in
"design trends, global trade, full supply chain", which highlights the role of
original design in the furniture industry. It invited prominent design players
from all over the country to participate in the exhibition and hosted a number
of design-related themed exhibitions and events, such as the CIFF Design
Spring, CMF Trend LAB, and D2M Lab. Fully leveraging the advantages of its
exhibition platform, CIFF Guangzhou strengthened the connection between
exhibitors and leading designers with multiple activities in different forms.
In a bid to empower and strengthen cross-border cooperation, CIFF Guangzhou
organized multiple forums and events to explore trade opportunities. In
addition, CIFF hosted an online meeting for overseas buyers this year, creating
a cloud-based bridge for exhibitors to connect with overseas merchants who
could not attend in person and share domestic and international development
opportunities. By integrating the full supply chain and tapping into its
omni-channel resources, CIFF Guangzhou has supported the world's furniture
industry to embrace innovation and development in the post-pandemic era.
Source: China International Furniture Fair (Guangzhou)
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