Qualtrics and IBM Japan Expand Strategic Partnership


2021/4/8 15:07



TOKYO, April 8, 2021 /PRNewswire=KYODO JBN/ --


-- Partnership will help Japanese organizations rapidly design and improve

customer and employee experiences in an increasingly competitive market


-- IBM Japan becomes the first Qualtrics reseller in Japan


Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) Platform

and creator of the XM category, today announced a new strategic partnership

between Qualtrics Japan and IBM Japan, Ltd. (IBM Japan) to help organizations

rapidly access and realise the full value of the Qualtrics Experience

Management Platform(TM).


Logo - https://mma.prnewswire.com/media/1311410/Qualtrics_XM_Logo.jpg


Through the partnership, IBM Japan becomes the reseller and implementation

partner for Qualtrics in Japan. As Japan's first-ever certified Qualtrics

reseller, IBM Japan will provide one-stop support to customers implementing the

industry leading XM solutions from Qualtrics to help them accelerate and expand

the value of their investment.


"In a world where businesses succeed or fail based on the experiences they

provide, Qualtrics is proven to help businesses across the globe design and

continually improve the experiences delivered to customers and employees. As we

continue to rapidly scale our operations in Japan, Qualtrics' strategic

partnership with IBM ensures businesses across the country can benefit today

from the industry leading Experience Management Platform," said Satoru

Kumashiro, Managing Director of Qualtrics Japan.


"IBM Japan's appointment as reseller for Qualtrics in Japan is testament to the

proven abilities of Qualtrics, which is already being successfully used by

leading Japanese companies." added Kumashiro.


IBM Japan Becomes Japan's First Certified Qualtrics Reseller

IBM Japan acquired Qualtrics reseller certification in March 2021, the first

company in Japan to do so. As a reseller, IBM will help expand the reach of

Qualtrics' Experience Management capabilities in the region and accelerate time

to value for joint customers.


The partnership will give Japanese companies one-stop support from IBM Japan

when implementing Qualtrics Experience Management solutions. The partnership

will also help customers achieve even better results by bundling Qualtrics

Experience Management software with services and complimentary solutions from

IBM Japan.



IBM and Qualtrics: Building on a Foundation of Success

IBM joined the Qualtrics Partner Network (QPN) in November 2019 and established

a dedicated Qualtrics team to support XM implementations. In February 2020, all

members of the dedicated team were certified as Qualtrics consultants. The team

has delivered professional implementation of Qualtrics EmployeeXM to

organizations in Japan, including winning orders for large-scale employee

experience projects and receiving the highest satisfaction score in IBM Japan

after implementation.


In addition to acquiring the Qualtrics reseller certification, IBM Japan will

focus on achieving the partnership goals of continuous expansion of the XM

market in Japan and expanded support for XM solutions to Japanese customers.


IBM Japan and Qualtrics will conduct XM training within IBM Japan and will also

conduct joint account planning with sales representatives from both companies,

joint digital assets for customers, and Qualtrics customers will speak at IBM

Think (a digital event hosted by IBM Japan).


About IBM Japan



About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience

Management (XM) category, is changing the way organizations manage and improve

the four core experiences of business––customer, employee, product, and brand.

Over 13,500 organizations around the world are using Qualtrics to listen,

understand, and take action on experience data (X-data(TM))––the beliefs,

emotions, and intentions that tell you why things are happening, and what to do

about it. The Qualtrics XM Platform(TM) is a system of action that helps

businesses attract customers who stay longer and buy more, engage employees who

build a positive culture, develop breakthrough products people love, and build

a brand people are passionate about. To learn more, please visit qualtrics.com.


About Qualtrics, G.K.

Qualtrics G.K. is a wholly owned Japanese subsidiary of Qualtrics LLC

(headquartered in Provo, Utah, USA), which began operations in Japan in 2018.

Location : Marunouchi Kitaguchi Building 9F, 1-6-5 Marunouchi, Chiyoda-ku, Tokyo

Representative: Satoru Kumashiro

Business: Sales, support, and implementation support for Qualtrics products in


URL : www.qualtrics.com/jp/


For media inquiries, please contact:

Qualtrics G.K.

Public Relations: Chisa Minoda

Telephone: +81-3-4520-0520 (main)

E-mail: chisam@qualtrics.com


SOURCE: Qualtrics