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LONDON, April 9, 2021 /PRNewswire=KYODO JBN/ --

-- HSBC - title partner of the World Rugby Sevens Series - has commissioned the

documentary to help raise awareness of these important issues

HSBC, title partner of the HSBC World Rugby Sevens Series, releases its latest

sports documentary, Finding Her Voice. This film captures the reality of being

a female in the sports industry.  Danielle 'Nolli' Waterman is arguably one of

rugby's greatest ever fullbacks, a former world champion and a pioneer of the

women's game.

Video - https://www.youtube.com/watch?v=UM6PQ05PLD8

Photo - https://mma.prnewswire.com/media/1484104/2020_Day_Two_Rookie_Rugby.jpg

Photo - https://mma.prnewswire.com/media/1484105/Nolli_BTS.jpg

In the documentary, Nolli speaks about her experience of swapping a rugby ball

for a microphone to forge a new career in the world of sports commentary. Nolli

takes us on an emotional journey, sharing the highs and lows of being a woman

working in sports media.  

Nolli said: "When HSBC first asked me if they could share my story in a

documentary, I never imagined that they would invest so much time and energy in

creating something so awesome. It was quite emotional watching the final edit

for the first time and although it was a little overwhelming, it has been a

real privilege to tell my story and be open about the highs and lows I have

experienced along the way.

"When people ask what should be done to improve the opportunities for women in

sport, for me it's things like this documentary.  It provides the opportunity

to help bust myths and begin to change the narrative of what is possible."

HSBC has been a partner of the HSBC World Rugby Sevens Series for over 10 years

and in that time, has been committed to driving meaningful change across the

series, playing a crucial role in the coming together of the men's and women's

series to position rugby sevens as a leader in gender equality in sport. The

global rugby grassroots programme has opened up opportunities for tens of

thousands of girls to pick up a rugby ball and play the game, often for the

very first time.

Jonathan Castleman, Group Head of HSBC Brand and Brand Partnerships commented:

"Opportunities should be available to everyone, regardless of gender, race or

background. This remains at the very heart of our business and we're proud to

be able to help Nolli tell her story.  Like Nolli, our ambition through our

partnerships is to inspire the next generation of girls and women to believe

they can follow in her footsteps, and we remain committed to supporting a

greater voice for women in sport to help drive positive change."

The documentary was produced by female sports journalist and producer

Laura-Jane (LJ) Jones, CEO of Blonde Ambition Media. LJ commented: "I truly

believe the themes and topics in the documentary will resonate with so many

women, and the balance with which Nolli delivers it will only help to educate

as well."

You can watch the full film here: Finding Her Voice (

https://www.youtube.com/watch?v=UM6PQ05PLD8&feature=youtu.be )

The film was produced for HSBC by the Sports department at H+K Strategies, one

of the UK's leading Public Relations agencies and Blonde Ambition Media.

To learn more, follow @HSBC_Sport on Twitter and Instagram and HSBC Sport on

Facebook.

About HSBC

HSBC provides a comprehensive range of financial services to customers through

four global businesses; Global Retail Banking and Wealth Management, Global

Commercial Banking, Global Banking and Markets and Global Private Banking.

The HSBC Group

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC

serves customers worldwide from offices in 64 countries and territories in its

geographical regions: Europe, Asia, North America, Latin America, and Middle

East and North Africa. With assets of US$2,984bn at 31 December 2020, HSBC is

one of the world's largest banking and financial services organisations.

SOURCE: HSBC

CONTACT: Sinead McGeever, Sinead.McGeever@hkstrategies.com,  +442074133142