Finding Her Voice: New Documentary Sees Danielle Waterman Speak out on Gender Equality in Sport and Her Experience of Online Abuse
AsiaNet 88916
LONDON, April 9, 2021 /PRNewswire=KYODO JBN/ --
-- HSBC - title partner of the World Rugby Sevens Series - has commissioned the
documentary to help raise awareness of these important issues
HSBC, title partner of the HSBC World Rugby Sevens Series, releases its latest
sports documentary, Finding Her Voice. This film captures the reality of being
a female in the sports industry. Danielle 'Nolli' Waterman is arguably one of
rugby's greatest ever fullbacks, a former world champion and a pioneer of the
women's game.
Video - https://www.youtube.com/watch?v=UM6PQ05PLD8
Photo - https://mma.prnewswire.com/media/1484104/2020_Day_Two_Rookie_Rugby.jpg
Photo - https://mma.prnewswire.com/media/1484105/Nolli_BTS.jpg
In the documentary, Nolli speaks about her experience of swapping a rugby ball
for a microphone to forge a new career in the world of sports commentary. Nolli
takes us on an emotional journey, sharing the highs and lows of being a woman
working in sports media.
Nolli said: "When HSBC first asked me if they could share my story in a
documentary, I never imagined that they would invest so much time and energy in
creating something so awesome. It was quite emotional watching the final edit
for the first time and although it was a little overwhelming, it has been a
real privilege to tell my story and be open about the highs and lows I have
experienced along the way.
"When people ask what should be done to improve the opportunities for women in
sport, for me it's things like this documentary. It provides the opportunity
to help bust myths and begin to change the narrative of what is possible."
HSBC has been a partner of the HSBC World Rugby Sevens Series for over 10 years
and in that time, has been committed to driving meaningful change across the
series, playing a crucial role in the coming together of the men's and women's
series to position rugby sevens as a leader in gender equality in sport. The
global rugby grassroots programme has opened up opportunities for tens of
thousands of girls to pick up a rugby ball and play the game, often for the
very first time.
Jonathan Castleman, Group Head of HSBC Brand and Brand Partnerships commented:
"Opportunities should be available to everyone, regardless of gender, race or
background. This remains at the very heart of our business and we're proud to
be able to help Nolli tell her story. Like Nolli, our ambition through our
partnerships is to inspire the next generation of girls and women to believe
they can follow in her footsteps, and we remain committed to supporting a
greater voice for women in sport to help drive positive change."
The documentary was produced by female sports journalist and producer
Laura-Jane (LJ) Jones, CEO of Blonde Ambition Media. LJ commented: "I truly
believe the themes and topics in the documentary will resonate with so many
women, and the balance with which Nolli delivers it will only help to educate
as well."
You can watch the full film here: Finding Her Voice (
https://www.youtube.com/watch?v=UM6PQ05PLD8&feature=youtu.be )
The film was produced for HSBC by the Sports department at H+K Strategies, one
of the UK's leading Public Relations agencies and Blonde Ambition Media.
To learn more, follow @HSBC_Sport on Twitter and Instagram and HSBC Sport on
Facebook.
About HSBC
HSBC provides a comprehensive range of financial services to customers through
four global businesses; Global Retail Banking and Wealth Management, Global
Commercial Banking, Global Banking and Markets and Global Private Banking.
The HSBC Group
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC
serves customers worldwide from offices in 64 countries and territories in its
geographical regions: Europe, Asia, North America, Latin America, and Middle
East and North Africa. With assets of US$2,984bn at 31 December 2020, HSBC is
one of the world's largest banking and financial services organisations.
SOURCE: HSBC
CONTACT: Sinead McGeever, Sinead.McGeever@hkstrategies.com, +442074133142
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