SPi Global rebrands as Straive; launches a new, bolder and younger brand identity
PR88985
SINGAPORE, April 15, 2021 /PRNewswire=KYODO JBN/ --
SPi Global, the market leading content technology enterprise, today
announced the launch of its new avatar as Straive (pronounced "strive").
Following many developments in recent years including major acquisitions, new
revenue streams and further consolidation of key business divisions, the new
brand restates the value proposition of the company.
Over the years, the company has established itself as a leading e-learning
solutions partner for online K-12 and higher-ed providers, as a specialized
solutions provider for top business information and financial platforms, and as
the leading content services provider to research and education publishers.
With the acquisition of LearningMate in 2020, Straive today has a robust
end-to-end portfolio encompassing content generation, technology platforms and
delivery for the Ed-Tech space. Straive also recognizes the untapped potential
of unstructured data across industries. In line with that, Ed-Tech, Data
Solutions, Research and Education Content Services would form the core pillars
of the company's long-term vision.
The rebranding exercise is an amalgamation of several strategic and gradual
changes to the visual identity of the company including a new brand color,
logo, refreshed website and social channels. The name Straive encompasses the
company's increased focus on AI-driven solutions and signifies the ongoing
endeavor to continuously enhance the value that the company brings to its
customers, employees and to the community. The new brand logo represents
Straive's commitment to unravel the power of information by "Connecting the
Dots''. The refreshed look with Orange as the new brand color represents the
wave of innovation and excellence the company brings to its esteemed customers
in Research, Education, Ed-Tech, Finance, Real Estate, ESG, Logistics, etc.
Ratan Datta, President and CEO, Straive (earlier known as SPi Global),
said, "We have been on a consistent path of growth, expansion and evolution
through the years. As an extension of that, we are excited to launch our new
brand and visual identity. The rebranding is our pledge to keep evolving in our
quest to elevate knowledge to solve the critical problems of our time."
The company also launched a new brand film
(https://www.youtube.com/watch?v=wOa1gUOb1kA ) and a microsite
(https://www.straive.com/ ) to mark the brand refresh.
About Straive ( https://www.straive.com/ ) (erstwhile SPi Global)
Straive (earlier known as SPi Global) is a market leading content
technology enterprise that provides data services, subject matter expertise
(SME) and technology solutions to multiple domains such as research content,
e-Learning/EdTech and data/information providers. With a client-base scoping 30
countries worldwide, Straive's multi-geographical resource pool is
strategically located in eight countries- Philippines, India, USA, China,
Nicaragua, Vietnam, United Kingdom and the company headquarters in Singapore.
In August 2017, Partners Group, the global private markets investment manager,
invested in SPi Global on behalf of its clients.
For media queries, reach out to
Kshitiz Ahuja
Lead- Brand and PR
kshitiz.ahuja@spi-global.com
Photo: Photo: https://mma.prnewswire.com/media/1486325/Straive.jpg
Logo: https://mma.prnewswire.com/media/1486326/Straive_Logo.jpg
Source: Straive
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