Practical Methods Offers Anti-Counterfeiting and Traceability Solutions with Digimarc
PR89022
BEAVERTON, Ore., Apr. 15, 2021 /PRNewswire=KYODO JBN/ --
-- Extends Digimarc Barcode into South Korea under edgecode(R) brand
Digimarc Corporation (
) (Nasdaq: DMRC), creator of the Digimarc Platform for digital identification
and detection, announced today an agreement with Seoul, South Korea-based
Practical Methods to license the edgecode offering, which provides serialized
Digimarc Barcode on packaging for anti-counterfeiting, supply chain visibility
and consumer engagement initiatives. Practical Methods specializes in segments
within the cosmetics, pharmaceutical, healthcare, consumer packaged goods,
sports, apparel and food industries.
Logo - https://mma.prnewswire.com/media/461519/digimarc_logo.jpg
Photo - https://mma.prnewswire.com/media/1488243/Practical_Methods.jpg
"We're excited to offer Digimarc Barcode to our customers under the edgecode
brand, and we see a huge potential for growth, particularly in the brand
protection space," said Practical Methods founder and CEO, Howard Kim. "Our
customers see the value of using Digimarc over other symbologies and brand
protection solutions."
The edgecode with Digimarc Barcode is a fully-serialized solution for connected
packaging and variable data printing solutions. The edgecode mobile app is
powered by Digimarc Discover software and is optimized for the varied workflow
requirements and scanning device diversity found in the Asian marketplace.
Practical Methods is one of the largest suppliers of variable data barcodes to
the cosmetics sector. The company also partners with an Asian professional
sports league, adding edgecode to game tickets to prevent counterfeiting and
protect the league's brand reputation.
"Practical Methods is a passionate advocate for Digimarc Barcode and connected
packaging, and their anti-counterfeiting and traceability solutions are
critically needed in the markets they serve," said Scott Wilcox, VP, Client
Services, Digimarc. "We're proud our technology can support edgecode and help
key industries, such as pharmaceutical and healthcare, gain visibility into
their supply chains, protect customers and preserve their brand's reputations."
Find out more about Practical Methods' solutions (
) and learn about the traceability benefits of Digimarc (
).
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic
identification of media, including packaging, other commercial print, digital
images, audio and video. The Digimarc Platform takes industry beyond the
barcode, providing innovative and comprehensive automatic identification
software and services to simplify search and transform information discovery
through unparalleled reliability, efficiency and security. The Digimarc
Platform enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment industries, and
others. Digimarc is based in Beaverton, Oregon, with a growing supplier network
around the world. Visit: www.digimarc.com and follow us on LinkedIn (
) and Twitter (
) to learn more about The Barcode of Everything(R).
SOURCE: Digimarc Corporation
Digimarc company contact:
Heidi Dethloff
Vice President
Marketing & Corporate Communications
Heidi.dethloff@digimarc.com
+1-503-469-4974
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