Local residents in China's Kaihua County prosper with the development of an ecotourism sector
PR89049
KAIHUA, China, April 19, 2021 /PRNewswire=KYODO JBN/ --
Located at the source of the Qiantang River, Kaihua is a small mountainous
county in China's Zhejiang Province.
In recent years, guided by an ecology-based growth strategy, the county has
become a major ecotourism destination by playing to its strengths, with the
goal of satisfying tourists with different expectations. The county has been
upgrading scenic spots into government-rated parks and promoting the
development of an economy that both fully respects and benefits from the local
environment.
The distinctive Hong Yao Li homestay in Yaojia Village is a good example of how
Kaihua has been developing its tourism sector with the concept of ecological
civilization in mind. Through the combination of a national park located within
its borders, beautiful country, a county-wide 5A (similar to 5-star) rating
from the China National Tourism Administration, in tandem with several towns
with a 4A and villages with a 3A ratings from the same authority, Kaihua has
taken on the mission of creating a modern national park destination.
Several itineraries for discovering the beautiful rural scenery have been
designated as part of the roadmap for the development of Kaihua's "tourism-for
all" offering. The value-add from tourism, where one plus one makes more than
two, is already providing a boost for the local economy, as many industries
have integrated elements of tourism into their business models. Root carving
has become one of the more profitable ways in which locals have benefited. The
charming mountainous landscape and the crystal clear water of local lakes and
streams have also boosted local development. The picturesque Baili Jinxi
Gallery has helped facilitate the rural revitalization. Driven by the emergence
of tourism as a sustainable component of the local economy, the vision of
ensuring everyone has meaningful means by which to earn a living and every
family has a steady income is becoming a reality.
SOURCE People's Government of Kaihua County
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