PR89421

SANYA, China, May 8, 2021 /PRNewswire=KYODO JBN/--

As the first China International Consumer Products Expo ("CICPE" or "Hainan

Expo") kicks off in Hainan, Sanya, located on the southern tip of Hainan

Island, also one of the most popular destinations in China, is making a splash

as attendees from various provinces and cities flock to the island. The Sanya

Tourism Promotion Board has readied itself to introduce a reinvigorated New

Sanya backed by the Hainan Free Trade Port construction plan.

Taking place in Haikou between May 7 and 10, the Hainan Expo plays a pivotal

role in the development of Hainan Island as an international tourism and

consumption center and establishes a platform for the promotion and trade of

international consumer products. With a number of innovative mechanisms to

enrich the environment for tourism and consumption, Sanya has shown its

commitment to turning the city into a destination of both tropical island

vacations and duty-free shopping.

Since China's first duty-free store landed in Sanya on April 20, 2011, Sanya

has contributed about 77% of the province's off-island duty-free sales in the

past decade (as of the first quarter of 2021). In the middle of last year, the

island province introduced a new tax-free policy that increased the quota to

RMB 100,000 and diversified the types of tax-free products on offer, which has

set off a boom in duty-free shopping in Sanya.

In a bid to cultivate tourism by meeting the needs of more business and leisure

travelers, Sanya has quadrupled its duty-free shops from one to four with the

opening of Hainan Tourism Duty Free Shopping Complex ("HTDF Shopping Mall"),

CNSC Sanya International Duty Free Plaza ("CNSC Mall") as well as Sanya Phoenix

International Airport duty-free store, and doubled its operating entities. With

the generous duty-free shopping quota and a plethora of choices for consumers,

the city is diversifying its duty-free business.

The Sanya Tourism Promotion Board is reimagining the city as a travel hotspot

with new activities and themes designed to appeal to different tourism

segments. The board has launched "Wonderland Sanya", a campaign that seeks to

attract young travelers to explore Sanya's unique and vibrant possibilities

across the five areas of food, travel photography, culture, outdoor activities

and luxury hospitality. Also, the board recently partnered with Tencent's Game

for Peace to host a themed carnival, making the city's Haitang Bay a new

landmark of e-sports culture with a "cultural tourism + video game" crossover

approach.

Sanya has also introduced a host of innovative mechanisms to promote the

construction of an international tourism and consumption center. Leveraging the

growing popularity of yachting, a yacht timeshare model has been introduced to

make the aspirational pastime accessible and appealing to a broader range of

tourists. It has also launched a series of reforms to support the development

of the cruise yacht industry.

The coastal city has actively invested in a number of large-scale tourism

projects. It has already opened the doors to the wildly successful Atlantis

Sanya and Haichang Fantasy Town and inked an agreement to open a Hello Kitty

Theme Park Resort in 2024. This continued investment has also attracted global

tourism giants to settle in Sanya, with Caissa Holiday and Thomas Cook

establishing their headquarters in the city.

Benefiting from the boundless new opportunities brought by the Hainan FTP, such

as the Hainan Expo, Sanya looks to a new era as an international destination

city for tourism and consumption.

SOURCE: Sanya Tourism Promotion Board

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   Caption: Sanya Boosts Tourism and Consumption as First China International Consumer

Products Expo Held in Hainan