Access Advance Announces its HEVC Advance Platform License, with Simplified Royalty Rates and New Licensor Royalty Allocations
PR89863
BOSTON, June 2, 2021 /PRNewswire=KYODO JBN/ --
-- First step in its Multi-Codec HEVC and VVC Platform Initiative
Building on the success of its HEVC/H.265 Patent Pool, Access Advance today
announced its new HEVC Advance Platform Pool structure. The new and simplified
structure will benefit both HEVC implementers (licensees) and HEVC standard
essential patent owners (licensors).
Licensees will receive an expanded license which now includes all HEVC Profiles
through Version 7 at the existing Main/Main 10 royalty rates, eliminating the
separate additional royalties required under the current license for Version 2
HEVC Profiles and Optional Patents. New Licensees to the HEVC Advance pool
will execute the new Platform License and immediately have the benefit of the
new expanded license. Existing licensees may transition over to the new
Platform License at any time, and are encouraged to do so promptly in order to
avoid any future royalty obligations for Version 2 Profiles and Optional
Patents under their existing licenses.
Current Licensors -- and any other entities that believe they have essential
patents -- may now submit Version 3-7 Profile patents for evaluation and
inclusion in the license, thus earning royalties for these more recent
inventions. Additionally, under the new Platform License all licensors will
now be eligible to receive a minimum annual revenue allocation, ensuring
licensors that hold valued patents in smaller portfolios are rewarded for their
participation in the HEVC Advance pool.
According to Pete Moller, CEO of Access Advance, "The launch of the new HEVC
Platform License is a major milestone for us, providing the market substantial
benefits in expanded license coverage and a simplified license. We hope these
changes will help accelerate adoption of many of the technology enhancements
offered by the additional HEVC Profiles. As well, we hope that our new
licensor benefits will help further consolidate the HEVC pool landscape,
especially for patent owners with smaller patent portfolios."
The new HEVC Advance Platform Pool structure is the first step in Access
Advance's Video Codec Platform Initiative, which will soon be expanded with the
launch of the VVC Advance pool. In addition -- and importantly, for products
with both HEVC and VVC video codecs -- we will be launching the Multi-Codec
Bridging Agreement, which will offer licensees in both the HEVC Advance and VVC
Advance pools a royalty rate structure that takes into account multiple video
codecs on a device. This innovation responds to the market's desire for even
more efficient next-generation pool licensing structures. Further
announcements on the VVC Advance Pool and Multi-Codec Bridging Agreement are
expected in the near future.
About Access Advance:
Access Advance LLC (formerly HEVC Advance LLC) is an independent licensing
administrator company formed to lead the development, administration, and
management of patent pools for licensing essential patents of the most
important standards-based video codec technologies. Access Advance provides a
transparent and efficient licensing mechanism for both patent owners and patent
implementers. Access Advance currently manages and administers the HEVC Advance
Patent Pool for licensing patents essential to H.265/HEVC technology and is
currently in the development phase for its VVC Advance Patent Pool for
licensing essential patents to VVC/H.266 technology. For more information
about Access Advance or the HEVC Advance Patent Pool, please visit
www.accessadvance.com. For more information about the VVC Advance Patent Pool
currently in development, please contact Paul Bawel, SVP, Business Development,
at Paul.Bawel@accessadvance.com.
Contact: press@accessadvance.com
SOURCE HEVC Advance
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